HONOLULU – The Pro Bowl will be played before the Super Bowl when it returns to Honolulu next year.

The Hawaii Tourism Authority and the NFL announced Tuesday that the game will be at Aloha Stadium on Jan. 30, the Sunday before the Super Bowl in Arlington, Texas.

The Pro Bowl historically had been played in Honolulu the week after the Super Bowl, but was changed when the all-star game moved to Miami this year.

Frank Supovitz, the NFL’s senior vice president of events, said playing the Pro Bowl before the big game generated more excitement and interest and was a good kickoff to Super Bowl week.

Ratings were up for the AFC-NFC matchup that was televised on ESPN. It was watched by an average of 12.3 million viewers, the most since 2000. That’s up 40 percent from the 2009 Pro Bowl on NBC, which drew 8.8 million viewers when the event was held after the Super Bowl.

This year’s game was in a later time slot, when more people watch TV, and competed against the Grammys on CBS, which attracted 25.8 million viewers, the most since 2004.

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However, one drawback of playing the Pro Bowl first is not having any Super Bowl players.

About 40 percent of those originally selected didn’t play in Miami. That included seven Indianapolis Colts and seven New Orleans Saints preparing for the title game.

Besides ratings, the Miami experiment also produced more ticket sales because of the larger venue and media coverage, but several players have said they preferred playing in the islands.

 


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