Portlanders have their beloved baked beans sign back.

A new sign, 70 feet long and 10 feet high, was installed Friday on the roof of the B&M Baked Beans plant in Portland. The old sign, which had been up since 1994, was blown down during a storm in July. That prompted calls to company officials from people who wondered what had happened and when a new sign might go up.

The five-story brick factory near Casco Bay, built in 1913, is visible from Interstate 295 and is considered a local landmark.

The new sign has LED lights, using about 25 percent of the power needed to light the old sign, company officials said. It’s the same size as the old sign, featuring the current B&M logo.

B&G Foods President David L. Wenner said this week that his company wanted to replace the sign as a show of “commitment” to Portland and to honor the company’s “strong and historic ties” to the city.