Scarborough-based grocer Hannaford Supermarkets unveiled a new user-conscious website on Monday with features like an interactive shopping list.

“The new Hannaford.com has a simple, clean look and is easier to navigate, with many customer-friendly features,” said Mark Bradeen, the company’s manager of promotions and online loyalty marketing in a news release. “We’re especially excited about the powerful online shopping list and the personalization we can offer customers online.”

The company aims to have 50 to 60 coupons available online, a new recipe section and enhanced pharmacy features. Shoppers can also get e-mail notifications about their favorite products.

The customizable site has been in production for more than a year.

Marketing campaigns are promoting the new Hannaford.com as well as a contest for a chance to win prizes such as free groceries for a year and Apple iPod Touch media players.

Hannaford operates 174 stores and employs more than 27,000 associates in Maine, Massachusetts, New Hampshire, New York and Vermont.

To view the site, go to Hannaford.com

Editor’s Note: This story was updated at 2:10 p.m. today to correct the number of stores Hannaford operates.