PORTLAND — MaineToday Media Inc. has hired a digital media pioneer to help continue the newspaper company’s transformation into a multi-platform information organization.

Tim Archambault, a native Mainer with 13 years of experience in online innovation and technology, is the company’s new vice president of new media and digital operations.

His appointment is one of several personnel changes announced today by Richard Connor, chief executive officer of MaineToday Media, which publishes The Portland Press Herald/Maine Sunday Telegram, the Kennebec Journal in Augusta, the Morning Sentinel in Waterville, the weekly Coastal Journal in Bath and their affiliated websites.

Connor noted Archambault’s broad experience in online publishing, most recently as director of new media innovation and technology for Herald Communications, a Utah-based subsidiary of Lee Enterprises, which publishes news and advertising in 53 U.S. markets.

Archambault led digital media efforts for one daily newspaper, 10 weekly newspapers, an on-demand television station, cable television station and associated websites.

Before that, he was online manager for the Bangor Daily News from 1997 to 2008, when he led various efforts to develop website content, attract readers and increase advertising revenues.

“Tim has literally been a pioneer in the field of new technology and new media,” Connor said. “Tim will be leading us into uncharted but exciting and promising waters in online and web information delivery.”

Archambault was born in Lewiston, grew up in Brewer and lives in Holden with his family. He graduated from the University of Maine with a bachelor’s degree in business administration in 1993, followed by a master’s degree in 2001.

At MaineToday Media, he will work closely with the advertising, news and information technology departments to develop products and partnerships that will drive readers, revenue and market opportunities to the company’s various websites, Connor said.

Hari Thummalapalli is the new chief information officer for MaineToday Media. Connor initially hired Thummalapalli six months ago to direct the relocation of all information technology functions for The Portland Press Herald/Maine Sunday Telegram when it moved last month from 390 Congress St. to One City Center.

Connor said he picked Thummalapalli for the job because he has vast experience in project management and technology transitions.

“Along the path of a six-month relationship with us, Hari sensed the potential of our new company and accepted our offer to be part of the team,” Connor said. “He brings global perspective to our region of New England.”

Thummalapalli graduated from Osmania University in Hyderabad, India, in 1991 with a bachelor’s degree in mechanical engineering, and from Georgia Institute of Technology in 1995 with a master’s degree in aerospace engineering.

He is an educator, entrepreneur and technology specialist who has worked in the automotive, airline, health care, finance and software industries. He is now dividing his time between Maine and his family’s home in Austin, Texas.

Pamela Cassidy has been named the company’s director of promotions. She will work on various marketing and promotion projects and be responsible for maintaining and growing readership in various media platforms.

Sharon Leeman has been named customer care manager, a position held previously by Cassidy. Leeman has more than 20 years of experience in the field, the last four as home delivery manager.

Bill Wardwell has been named home delivery manager. Wardwell comes from The Record in Bergen County, N.J. Before that, he held key supervisory positions in the mailroom and pressroom of The Providence Journal in Rhode Island.

Staff Writer Kelley Bouchard can be contacted at 791-6328 or at:

kbouchard@pressherald.com