BEVERLY HILLS, Calif. – NBC says “30 Rock” is going live this fall.

The network said Friday the first live episode of the Emmy-winning comedy will air Oct. 14 and will be performed twice so that both East and West Coast viewers get to see it that way.

NBC executives told the Television Critics Association that “30 Rock” executive producers Tina Fey and Lorne Michaels were approached about a live episode and were up for the challenge. The show is produced in New York.