AUGUSTA — With the campaign moving into a more intense post-Labor Day phase, television ads both praising and attacking Maine Republican gubernatorial candidate Paul LePage have begun to air.

The Republican Governors Association-sponsored ads say the Waterville mayor, after rising from an impoverished youth to become candidate for governor, embodies the American Dream. It says he can create jobs and lower taxes.

The Democratic Governors Association’s ad, which was also launched today, criticizes LePage for what calls his pro-nuclear power, pro-offshore drilling stands and intention to ease state environmental regulations.

LePage faces Democratic candidate Libby Mitchell and independents Eliot Cutler, Shawn Moody and Kevin Scott in the Nov. 2 election for Maine’s open seat.