NEW YORK — Federal regulators filed complaints Monday against the makers of POM Wonderful Pomegranate Juice, saying there’s no science to support claims that the products treat or prevent diseases such as prostate cancer and erectile dysfunction.

The Federal Trade Commission says POM Wonderful LLC, its parent company Roll International Corp., its creators and an executive violated federal law by making false and deceptive claims about disease prevention and treatment.

The agency’s complaint names POM Wonderful President Matthew Tupper and company founders Stewart and Lynda Resnick, a billionaire California couple whose holdings also include Teleflora, Fiji Water and companies that produce Wonderful Pistachios and Cuties clementines.

POM Wonderful said it has a right to share its research as it becomes available, especially because its food products do not have risks associated with pharmaceuticals.

“It’s a shame that the government is unable to understand this fundamental distinction, and instead is wasting taxpayer resources to persecute the pomegranate,” the Los Angeles-based company said.

POM Wonderful is seen as starting the pomegranate craze that has spread to everything from tea to smoothies, hitting ice cream, martinis and salad dressings on the way.

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The company’s health claims are a hallmark of its advertising and a way to get people to pay more for the products. POM Wonderful costs $3.99 for a 16-ounce bottle, while a one-month supply of POMx pills and liquid extract – sold by direct mail – costs $30.

Regulators said the ads were misleading.

“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” said David Vladeck, director of the FTC’s Bureau of Consumer Protection.

 


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