SAN FRANCISCO – Netflix jolted its already shell-shocked shareholders with a third-quarter financial report that portrayed a company in crisis.

Netflix’s blooper reel, released Monday, included an even larger customer exodus than the company had foreseen after announcing an unpopular price increase in July. What’s worse, the report contained a forecast calling for more defections from the largest U.S. video subscription service.

The backlash will deprive Netflix Inc. of some revenue that was supposed to finance the company’s expansion plans while it pays higher fees for Internet video streaming rights. The result: Netflix expects to post losses next year when it starts selling its streaming service in Britain and Ireland.

The developments displeased Wall Street as Netflix lost more than a quarter of its value after the bad news came out.

Netflix shares shed $31.19, or more than 26 percent, to $87.35 in Monday’s extended trading.

It’s the latest setback for a former stock market darling whose shares topped $300 just four months ago. Netflix’s market value had already plunged by about 60 percent, or nearly $9 billion, before Monday’s late sell-off.

Netflix lost its luster among consumers and investors by raising prices as much as 60 percent in the U.S. and bungling an attempt to spin off its DVD-by-mail rental service.

The company, based in Los Gatos, Calif., ended September with 23.8 million U.S. subscribers, down about 800,000 from June. Netflix had predicted it would lose about 600,000 U.S. subscribers in last month’s forecast.