CARRABASSET VALLEY — Two-time Olympic gold medalist Seth Wescott is partnering with L.L. Bean in the new year.

Wescott will serve as brand ambassador and assist product developers and product testing. He’ll also make appearances on behalf of L.L. Bean as the company celebrates its 100th anniversary in 2012.

The Maine native is a spokesman for Maine’s “Take it Outside” and “WinterKids” programs that support healthy and active lifestyles. He says he’s proud to be working with L.L. Bean because the brand is associated with “quality, outdoor recreation and healthy active living.”

Wescott won his first gold medal in the inaugural snowboardcross in the Turin Olympics, then collected gold again Vancouver. He recently returned from a back-country adventure in Antarctica where he explored challenging terrain while testing L.L.Bean outerwear.