Time Warner Cable said it would boost the maximum download speed for its standard Internet service by 50 percent in Maine and other markets.

The areas to be boosted to 15 megabits per second (Mbps) from 10 Mbps for its most popular level of service

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“Standard Internet is our most popular Internet service because it’s ideal for everyday use, watching videos online, downloading apps, online banking and definitely for online holiday shopping,” said Carol Hevey, executive vice president of operations for Time Warner Cable’s East Region.

“And now that our maximum download speed for standard Internet is 50 percent faster, customers can have a better Internet experience on all their devices.”

Standard Internet customers will receive the faster speeds automatically this month. Customers who want the faster service immediately can get it by pushing the “reset” button on their modems, or by unplugging the power cord from the modem for 10 seconds, plugging it back in and then
rebooting the computer, Time Warner Cable said.

Time Warner Cable declined to comment on how many customers subscribe to its standard service. Customers spend about $54.99 a month for standard Internet, the company previously said.

In October, Time Warner Cable said it would begin charging Internet customers across New England, New York and the Carolinas an Internet modem lease fee of $3.95 a month. Customers can continue to lease their modems from Time Warner Cable and pay the monthly fee, or they can buy modems from retailers to avoid the monthly expense.