SHELBURNE, Vt. — The Vermont Teddy Bear Company is touting what it claims as the world’s most expensive teddy bear, just in time for Valentine’s Day.

The Shelburne-based company has put a $30,000 price tag on the 4½-foot-tall bear it is calling The Big Hunka Love Diamond Bear.

That’s because the bulk of the price is the 5.9 carat, one-of-a-kind “fire rose” diamond ring made by Perrywinkle’s Fine Jewelry in Burlington.

The Big Hunka Love bear also comes with a red velvet bowtie.

Vermont Teddy Bear says the Big Hunka Love bear is the most expensive teddy bear the company has ever sold.