LISBON — Organizers of the annual Moxie Festival have chosen the theme for this year’s event, which pays homage to the quirky beverage concocted in the 1870s by a Mainer. Moxie is now the state’s official soft drink.

The Moxie Festival Committee says John Hardesty submitted this year’s winning theme of “Moxie: A Maine Tradition.” Hardesty lives in Texas, but he’s a New England native whose grandparents lived in Lisbon and who’s attended many of the festivals.

For his winning entry, he received a basket filled with Moxie items from The Kennebec Fruit Company store in Lisbon Falls.

The 31st annual festival is scheduled for July 12-14 in Lisbon.


Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.