PORTLAND Vets First Choice, an online veterinary products provider, said it got $6.5 million in financing and registered more than a half-million pet owner subscribers for home delivery of medications, diets and other products.

The company said the funding was led by new investor HLM Venture Partners. Also participating were existing investors including Polaris Partners, Borealis Ventures, Harbor Light Capital, and Black Point Group

Vets First Choice has secured pharmacy licensing in all 50 states. It offers more than 5,000 medications and diets as an authorized distributor to veterinary drug and diet manufacturers.

“Vets First Choice offers a fantastic service for pet owners and veterinarians,” said Yumin Choi, vice president at HLM Venture Partners. “We expect that Vets First Choice will continue to build on its impressive leadership position in this rapidly growing market and will be a source of innovation and consolidation for the veterinary pharmacy services.”