The NCAA is getting out of the memorabilia business.

Mark Emmert, the NCAA president, said Thursday it would stop the practice immediately after reports this week that team jerseys and other items linked to individual schools could be found on its own website by searching for specific player names.

“I think seeing the NCAA sell those kinds of goods is a mistake,” Emmert said. “It’s not what the NCAA is about so we’re not going to be doing that any longer.”

The NCAA is being sued by former players and a handful of current players in federal court over the use of athlete images and likenesses. And just this past week, ESPN reported that the NCAA is investigating the Heisman Trophy winner, Johnny Manziel, for allegedly being paid to sign memorabilia, which if true could jeopardize eligibility as a violation of NCAA amateurism rules.

Emmert said the commercial site won’t be completely removed because there is still a market for generic NCAA apparel. He said the NCAA had hired another company to run the site, ShopNCAASports.com.

“I guess, since there was an Internet, I suppose,” Emmert said when asked how long he thought it had been going on. “But we are going to exit that business.”

The move overshadowed a news conference that was intended to update reporters about possible changes to the NCAA’s governance structure. Members of the board of directors and executives had a preliminary discussion on potential changes, though no vote is expected until next August.

Instead the hot topics became Manziel, NCAA rules and the website fiasco.

The board chairman, Nathan Hatch, was asked whether some of the NCAA rules regarding payments to college athletes should be modified.

“I stand by the NCAA’s commitment to amateurism and I believe the way we’ve done that is the correct way,” the Wake Forest president said. “So I believe the rules we have, we agree with.”

The NCAA’s new enforcement chief, Jonathan Duncan, later said he doesn’t anticipate modifications to those rules, either.

“Based on my experience before coming to the national office, I know that lots of member groups, cabinets and committees have looked over the years, and that lots of changes have been proposed and have not been approved,” he said. “It’s up to the membership and if they change the rules, the enforcement staff will follow their lead.”

And, of course, back to more memorabilia questions.

“We’re exiting it as soon as we feasibly can,” Emmert said.