Home Depot is opening a new store in the Atlanta area next month, but the public won’t be allowed to shop there.
The Atlanta home improvement chain has built a 45,000-square-foot store dedicated solely to Pinewood Studios, the British filmmaker behind James Bond and the Harry Potter series, and its associates.
“It’s a new venture for us,” said J.T. Rieves, vice president of pro business for the retailer. “What they (Pinewood Studios) are trying to do is to create a level of control, of predictability for someone who wants to make a movie.”
Pinewood is building a movie studio, its first in the United States, on more than 220 acres in Fayette County, Ga. The dedicated Home Depot store will open April 3.
Operating a store for one customer is new for Home Depot and could lead to duplicate strategies with other studios or in other industries if it works, Rieves said. About 30 percent of a movie’s budget is materials, he said.
The building – which will resemble a warehouse, without the usual store markings – is much smaller than an average Home Depot. The chain’s stores run from 60,000 to 150,000 square feet with an additional 15,000- to 25,000-square-foot garden center.
One challenge will be making sure the store has the materials the studio might need ‘round the clock, Rieves said. Traditional supplies – nails, wood, paint – won’t be a problem. But it will be more difficult if the studio blows up hard-to-get materials in a scene that a director later thinks needs to be re-shot.
“We may really have to stretch ourselves,” Rieves said.
The studio is projected to create 3,400 jobs in the next decade. The Pinewood Home Depot location will only need a handful of employees, Rieves said.
Home Depot recently opened a nearby fulfillment center in Locust Grove, Ga.