BOSTON — It’s not going to be just a baseball game. It’s a toga party.
The Boston Red Sox are planning six theme nights this season to attract high school and college students. The traditionally slow-selling games in April and May will include Student Toga Night, a student scavenger hunt and Greek Night. Students will get in for $20.
The Red Sox also are making standing-room tickets available to students for $9, the cheapest tickets in Fenway Park. The team has the highest average ticket price in the majors, $52.
A Red Sox executive, Sam Kennedy, said last year’s fun-loving ballclub connected with young fans. The team wants that to continue as it develops the next generation of supporters.
Memorabilia from longtime player and coach Johnny Pesky’s personal collection will be sold during a live auction at Fenway Park next week.
The items include Pesky’s 2004 and ’07 World Series rings, as well as the Rolex watch he received when his number was retired by the team. Also to be auctioned are bats autographed by Ted Williams and a ball that includes a Babe Ruth signature.
Pesky was a Red Sox player, manager, coach and broadcaster in a career that spanned over 60 years. He died in 2012 at 93.
According to Hunt Auctions, his ring from the 2004 World Series championship is expected to fetch $50,000 to $100,000.
A portion of the proceeds from the auction will be donated to the Jimmy Fund.