The Portland Daily Sun will cut its publication schedule from four days a week to two, starting next week, the free newspaper’s publisher announced Tuesday.

In a story in the Daily Sun, Mark Guerringue said the reduced publication schedule will allow the newspaper to concentrate its resources better. He said the newspaper’s distribution has remained steady at 13,000 copies, but advertising is “not keeping up.”

“As we rely more and more on our digital footprint, publishing in print four days a week was making less and less sense,” Guerringue said.

The Daily Sun, which was founded in 2009, will now be published on Tuesdays and Fridays. Guerringue said the cutback will allow it to expand its distribution south to Saco. The paper intends to keep “Daily” in its name.

Late last year, the Daily Sun bought Maine NewsSimply, which each day compiles news published by other sources, such as newspapers, blogs and television and radio websites, and distributes it on the Web. The Daily Sun has also developed an e-reader version of its paper that is sent to registrants by email.

Edward D. Murphy can be contacted at 791-6465 or at:

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