Sometimes the struggles of an industry can bring music to your ears. And your screens.
Live Nation’s partnership with Yahoo to stream one live concert every day is a big win for music fans. The series, which began with the Dave Matthews Band in mid-July, offers free, high-quality concert footage in a way that helps the companies providing it, since selling ads is more profitable than concert promotion.
The deal opens up a new revenue stream for Live Nation, which reported second-quarter earnings Thursday that fell short on profit but beat Wall Street’s revenue expectations. And for Yahoo, premium video ad prices could be a cure for its plunging display ad rates.
Concerts globally are having a down year as a larger number of big acts sacrifice their own tour dates to play at popular festivals such as Coachella and Lollapalooza, according to an analysis by the trade magazine Pollstar.