NEW YORK — The spirits moved “Ouija” to No. 1 at the box office, with the board-game adaption leading the weekend with a $20 million debut, according to studio estimates Sunday.

The horror movie release, timed to Halloween, attracted more moviegoers at the North America box office than the violent Keanu Reeves thriller “John Wick.” The R-rated hit-man revenge tale from Lionsgate opened with $14.2 million in second place.

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From left, Douglas Smith, Olivia Cooke and Ana Coto appear in Universal Pictures' “Ouija.” The Associated Press

Last week’s top film, the Brad Pitt World War II action film “Fury,” slid to third with $13 million. In two weeks, the Sony Pictures release has made $46.1 million.

Board-game adaptions such as “Ouija” have had a checkered history at the box office, with the big-budget “Battleship” – the last Hasbro game turned into a movie – famously flopping in 2012. But “Ouija,” made by Blumhouse Productions and released by Universal Pictures, was made for just $5 million, and scared up moviegoers with a micro-budget summoning of brand-name occult.

Universal also could claim the top spot in the world’s other top market, China, where the Scarlett Johansson sci-fi film “Lucy” opened with $19 million. Since opening in July, “Lucy” has made $434 million worldwide.

Two Fox releases rounded out the domestic top five. David Fincher’s marital noir “Gone Girl,” starring Ben Affleck, made $11.1 million in its fourth week, bringing its cumulative total to $124 million. In its second week of release, the animated fantasy “The Book of Life” earned $9.8 million.

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