Maine-based Cross Insurance is deepening its ties with the New England Patriots with a new pavilion to be opened this summer at the NFL team’s home in Foxborough, Massachusetts.

Officials at Gillette Stadium, the home of the Patriots, said Wednesday that the Cross Insurance Pavilion and Business Center will be built inside the Bank of America entrance on the west side of the stadium.

Cross Insurance is the official insurance broker of the Patriots.

The 20,000-square-foot facility can be rented year-round and includes an outdoor terrace and connection to the stadium’s lower-level seating area, along with a meeting space inside the building.

Gillette Stadium officials said it would be marketed to those looking for space to host business meetings, trade shows, dinners, cocktail receptions and proms. On days when a game or concert is scheduled, the space will be used to complement the stadium’s clubs and field house by providing reception space.

A little closer to home, Cross Insurance bought the naming rights in 2012 to a new arena in Bangor, now dubbed the Cross Insurance Center, and last year bought the naming rights to the renovated Cumberland County Civic Center, which is now called the Cross Insurance Arena.

Cross Insurance is an insurance agency based in Bangor. It has more than 35 offices in New England, 650 employees and about 100,000 customers.


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