Powdered gelatin was invented in 1845, powdered fruit drink in 1928. Given the success of Jell-O and Kool-Aid, it’s strange that it took this long for powdered alcohol to show up.
But “Palcohol” is soon to be on the market, joining another ill-advised product, powdered caffeine. Both are highly concentrated forms of legal substances that carry substantial health risks. Lawmakers should move to ban both.
The inventor of Jell-O called his substance “portable gelatin.” Similarly, the man behind Palcohol touts its portability and markets it like a health drink. “Palcohol is a boon to outdoors enthusiasts such as campers, hikers and others who wanted to enjoy adult beverages responsibly without the undue burden of carrying heavy bottles of liquid,” the website says. (Have these people not heard of flasks?)
It’s likely Palcohol will appeal more to teenagers and alcoholics than mountain climbers, who are more inclined to pack kale smoothies than bourbon and Coke. Its size and weight make it easy to hide; its portability screams potential for abuse.
Even worse is powdered caffeine, blamed for at least two deaths and dozens of hospitalizations for erratic heartbeat, seizures and vomiting. One teaspoon supplies the jolt of 25 cups of coffee.
Several U.S. senators recently asked the Food and Drug Administration to ban sales of powdered caffeine, and the agency wants consumers to report adverse reactions. Palcohol should be banned outright, as six states have already done.
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