Mary Wright, vice president of marketing and brand strategy for Hannaford supermarkets, is leaving the company.

Wright, whose tenure included the launch of the “Guiding Stars” nutrition-education program, will be leaving in September to become vice president of New Leaf Community Markets. That company, which focuses on providing natural, sustainable foods, has seven stores and is based in Santa Cruz, California.

Hannaford, based in Scarborough and owned by Delhaize America, announced the departure last week.

Wright was hired by Hannaford in 2004 as director of marketing and brand management and became director of category management in 2007. She was promoted to her current post in 2010.

Mike Vail, Hannaford’s president, said Wright oversaw the development of “Hannaford Helps,” a community outreach program. She also helped market the “Hannaford-to-Go” program and its magazine, “fresh.”