AUBURN — A Maine ad agency is proving there’s no hard feelings over losing an account.
Rinck Advertising created an online music video that channels the late country singer Johnny Cash and features the song, “We’ll Meet Again,” which was covered by Cash in 2002. The video features Rinck employees dressed in black and singing along with a small band. It ends with the entire ensemble blowing a kiss.
Agency president Laura Davis said she wanted her firm’s nine-year relationship with Gorton’s Seafood to end on a high note. The company had handled public relations, promotions and digital media.
The Gloucester, Massachusetts, seafood company appreciated the gesture. Gavin Kennedy, Gorton’s director of consumer marketing, called it a “creative way to say goodbye.”
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