CHICAGO — McDonald’s said Tuesday it is expanding a test of fresh beef burgers after a trial run in Texas got a positive response. The world’s largest burger chain’s experimentation is part of its effort to change the public’s perception of its food quality and freshness.
The fresh beef test, which had been at 55 restaurants across the Dallas-Fort Worth area, now has expanded to include 75 restaurants across northeast Oklahoma. The test of never-frozen beef only includes Quarter Pounder patties, not the smaller patties that come on hamburgers and Big Macs.
Fresh beef represents a huge opportunity for McDonald’s but also a substantial risk. It means a big change to the process of food delivery and preparation.
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