William Baumol, an economist who explained why the cost of college, an annual physical and a night at the symphony will outpace inflation – and why we need not throw up our arms in despair – died May 4 at his home in New York City. He was 95.

A pre-eminent economist of his generation, Dr. Baumol taught for more than 40 years at Princeton University and at New York University, where he retired in 2014. His work touched on monetary policy, corporate finance, welfare economics, resource allocation and entrepreneurship, but he was best known for the principle that came to bear his name: Baumol’s cost disease.

The insight came to him in a 4 a.m. epiphany in the 1960s, when he and a colleague, future Princeton president William Bowen, were preparing an analysis of the cost of presenting and attending the performing arts.

“I suddenly woke up and said I know why those costs are going up!” Baumol recalled in a 2001 oral history with economist Alan B. Krueger. “I got up, wrote down a few notes, and went to sleep again. That’s literally how it happened.”

Distilled to its essence, Baumol’s cost disease is the idea that personally delivered services – musical performances, medical care, education and garbage collection, for example – naturally and inevitably increase in price year after year. “The idea is really trivial,” Baumol said. “But the implication, which I think has not been yet learned, I think is mind-boggling.”

The result of the cost disease, Princeton professor Alan Blinder said, is that services will be “more and more expensive relative to either goods – things you buy in the store, like bagels or cars,” or automated services such as the Internet.

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Improved technology may allow bagels and cars to be produced more efficiently and therefore more cost effectively, but, as Baumol famously observed, a Mozart string quartet requires today the services of four musicians, the same manpower it took in the 18th century. “Productivity improvement of zero,” Blinder said.

Over the years doctors have managed to see more patients in less time by eliminating house calls, but even office visits require a certain minimum amount of time. Schools might increase efficiency by growing class sizes, but few parents would regard such a change as an improvement in quality.

Garbage trucks might speed collection time, but still they must stop at every house. Police and fire departments similarly require certain base levels of staffing if they are to provide their promised services.

Baumol’s ideas had immediate relevance in public policy, particularly in health care and education, where “all kinds of villains have been trotted out,” Blinder said – “local government, teacher unions, rapacious health care providers.”

“You have now explained to me why the Democratic Party is called the part of tax and spend,” the late Sen. Daniel Patrick Moynihan, D-N.Y., once told Baumol, “because we are financing all the things that are affected by the cost disease.”

Baumol advised Hillary Clinton on the Clinton administration’s failed health care plan. He declared his support for the Affordable Care Act signed by President Barack Obama, but cautioned its supporters not to promise more than they could deliver, given the incurable nature of the cost disease.


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