VIP Tires & Service, a chain of 56 stores throughout Maine, New Hampshire and Massachusetts, announced a new president Tuesday.

Timothy Winkeler, who joined VIP in 2010 as vice president of merchandising, has been promoted to president. He also retains his chief operating officer title.

Winkeler replaces John Quirk, who will assume the role of chairman and CEO.

“Tim has brought tremendous enthusiasm and energy to his operational leadership role at VIP,” said Quirk in a release announcing the promotion. “He has led VIP’s cultural transformation into a leading professional service organization and has inspired us all. In his new role, Tim will continue to shape all aspects of VIP’s business.”

After graduating from the University of Oklahoma with an industrial engineering degree, Winkeler began his career in the automotive aftermarket and went to work for Dana Corp. as an engineering manager. While working, he received his MBA from Oklahoma City University. Winkeler worked his way up to plant manager at Dana, overseeing the Oklahoma City WIX filtration manufacturing plant.

In 2013, Winkeler was promoted to chief operating officer at VIP.