March 4, 2010

Ad community gathers for awardspressherald.comEvent photos

— AVERY YALE KAMILA

Staff Writer

PORTLAND — Hundreds of people packed Merrill Auditorium on Wednesday night for the annual Broderson Awards, given by the Ad Club of Maine to recognize creativity and excellence in advertising.

Former Gov. Angus King and Adweek critic Barbara Lippert hosted the event and gave out 63 awards, selected from a field of close to 400 submissions.

Before handing out the awards, King praised the ad community for the sophistication of its work and its ability to attract top talent from other states.

''If you can be creative in a wonderful place like this,'' King asked, ''why would you live anywhere else?''

The VIA Group won the Best in Show award for its Salvation Army ''This Ad Cost Nothing'' campaign.

The Conwell Award went to Kim Laramy from Ethos Marketing & Design. Dan Routh of Burgess Advertising won the the Joan Dow Award. The Janet Body Award went to Swardlick Marketing Group.

Awards were given in 25 categories. Gold awards are the highest honor, followed by silver and bronze.

GOLD AWARDS

n Public service: The VIA Group for the Salvation Army.

n Logos and marks consumer: T.Doc Creative for Almost Home.

n Logos and marks trade and corporate identity: Cheri Bryant Design for Alfred's Upholstery.

n Package design: Melany Kuhn Design for Planet Dog and Murphy Empire for Utopia.

n Magazine campaign: Swardlick Marketing Group for the Unitarian Universalist Association.

n Outdoor: McMahon Creative for Freeport Historical Society.

n Consumer brochures/collateral: McCabe Duval & Associate for Sea Bags.

n Television campaign: CD&M Communications for Project Safe Neighbor.

n Radio non-commercial: CD&M Communications for Partnership for a Tobacco Free Maine.

n Point of purchase: Leslie Evans Design for Landmark Supermarket Manilla Philippines.

n Web site design non-commercial: CD&M Communications for Partnership for a Tobacco Free Maine.

n Web site design commercial: KG Partners for Ball Don't Lie.

SILVER AWARDS

n Logos and marks consumer: T.Doc Creative for The Frog & Turtle Gastro Pub.

n Logos and marks consumer: Eastshore Studio & Print for Baronet Coffee Roasters.

n Logos and marks trade/B2B: Melany Kuhn Design for Nomad Pictures.

n Long form video marketing: AirStream Pictures for The Jackson Lab.

n Magazine consumer: Garrand for Maine Medical Center.

n Newspaper small space: Swardlick Marketing Group for Gorham Savings Bank.

n Outdoor and out of home/transit: McMahon Creative for Freeport Historical Society.

n Package design: Christopher Hadden Design for Maine Mead Works, T.Doc Creative for DennyMike's 'Cue Stuff, and Briggs Advertising for Cold River Vodka.

n Pitched but ditched: Vreeland Marketing & Design in the Trotters Women Shoes.

n Point of purchase: Eastshore Studio & Print for Baronet Coffee Roaster.

n Radio commercial products and services: Garrand for Gorham Savings Bank.

n Specialty advertising: McCabe Duval for Hannaford Supermarkets.

n Leslie Evans Design Associates for Stephens Waring & White Yacht Design.

n Web site design commercial: Murphy Empire for David Wood Clothiers.

n Web site design non-commercial: Garrand for Lakewood Camps and its own site.

BRONZE AWARDS

n Consumer brochures/collateral: McCabe Duval for Intellicare.

n Corporate identity: Burgess for Mercy Hospital.

n E-direct mail/newsletters: McClain Marketing for Aurora Photography.

n Integrated marketing: Pica Design, LLC for Midcoast Magent and Leslie Evans Design Associates for Norway Savings Bank.

n Logos and marks consumer: Engine 5 for Joseph Bruce 1928 and Hannaford Supermarkets for its Cooking Show To Go.

n Logos and marks trade/B2B: Christopher Hadden Design for Maine Pellet Association and Design-ME for Paddling the Rapids.

n Magazine campaign: Swardlick Marketing Group for Bentley University.

n Magazine consumer: White Rock Distilleries for its Sweet Carolina Tea, Garrand for Maine Medical Center and Garrand for MaineHealth.

n Newspaper small space: Garrand for MaineHealth.

n Other digital media: McClain Marketing for Flotation Technologies.

n Home/transit: Garrand for HP Hood.

n Package design: Christopher Hadden Design for The Bag & Kettle Brewing Co. and White Rock Distilleries for its Sweet Carolina Tea.

n Public service: McMahon Creative for the Susan L. Curtis Foundation.

n Self promotion: Pica Design.

n Specialty advertising: Studio e flett design for Maine Eye Care.

n Television commercial: Garrand for Gorham Savings Bank.

n Television non-commercial and television campaign: Garrand for Maine Medical Center.

n Television campaign: Garrand for Gorham Savings Bank.

n Trade/B2B brochures: T.Doc Creative for FUMO Organization.

n Web site design commercial: White Rock Distilleries for its Pinnacle Vodka.

Staff Writer Avery Yale Kamila can be contacted at 791-6297 or at:

akamila@pressherald.com

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Additional Photos

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Avery Yale Kamila/Staff Writer Martha Davoli and Abby Greenfield, both of Maine Medical Center, and Wayne Clark, formerly with Maine Medical Center and now with Legacy Health System in Portland, OR, at the Merrill Auditorium reception.

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Avery Yale Kamila/Staff Writer Katie Stacey and Elise Knowles of Garrand at the Merrill Auditorium reception.

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Lisa Meyer and Fred Frawley of Preti Flaherty at the Cumberland Club reception for event sponsors.

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Avery Yale Kamila/Staff Photo Wendy Clark, and independent designer, and Eli Cayer, of Maine Mead Works, at the Merrill Auditorium reception.

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Avery Yale Kamila/Staff Writer Greg Prince and David Nemi of Franklin Printing at the Merrill Auditorium reception.

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