Saturday March 23, 2013 | 04:49 PM

Everyone's still hard at work with a little over 24 hours to go in Startup Weekend. I'm about to head home, but I have a feeling that these guys are going to squeeze several more hours of work out of the day. I'll be returning tomorrow for the final push to the finish line and the presentations to the weekend's judges.

Before I go, though, here's an out-of-towner's perspective on the weekend and the businesses being built today.

One of this weekend's business coaches is Max Bass, a marketer from New York City's Vayner Media, an agency that specializes in assisting major brands with their social marketing efforts. He's also the son of Peloton Labs co-founder Peter Bass.

"My dad asked me to come here," he says, "But I also wanted to come because I work at a startup myself — I was employee 23 in June 2011, and now we've got 230 people working at Vayner, we're moving into our third office space. So I have some sense of what working at a startup is like, and I have some advice to offer about marketing in particular.

"Most of the brands we're working with are huge, with well-established names, so it's a little different from starting something from scratch."

So far today, Max has spent time coaching the Community Bar, Unicorn Bump (the latest brand identity for the Dance Gym team), and Crash Pad.

"It's a smaller scale than I'd expected, but there are all these different angles involved. Vayner Media was started by basically one guy, Gary Vaynerchuk, who's sort of a minor celebrity who'd made his name in wine blogging, and a very dynamic personality. Here we have designers, business people, every different perspective you'd need to start a business."

Non sequitur

And, as I get ready to pack up this afternoon, performer Randy Judkins (who's also volunteering as a coach this afternoon) has gathered everyone downstairs for a quick break. The goal: get all the participants out the front door, and back in the side door, in less than 35 seconds. The results:

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I'll be live-blogging from Startup Weekend through Sunday, so stay tuned. You can also follow along on Twitter by following the hashtag #swportlandmaine.

Previous posts on Startup Weekend:

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I'm an economics wonk and an online content producer for the Portland Press Herald.

You can get in touch with me by emailing cmilneil [at] mainetoday.com, or by calling 791-6307, or by following @vigorousnorth. Also check out my business and economics list on Twitter.

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