Wednesday, April 16, 2014
A couple of weeks ago I wrote about the Future of Work and how one of the characteristics of that future will be competitive: no excuse for not knowing how. And last time, I mentioned that one of social media marketing guru Chris Brogan's tips for entrepreneurs was "to fall in love with not knowing," where "as the dumbest guy in the room" he got to learn what others already knew.
The ultimate message behind both of these messages is that regardless of what you've achieved, if you're not learning, you're probably falling behind, which can do major damage to your career.
So what can you learn this weekend so that you won't fall behind; so that you can stay competitive?
One thing you might want to focus on is social media, especially LinkedIn. Do you have a profile on LinkedIn? LinkedIn has become the "go to" social media platform for professionals and is the major recruiting tool for companies seeking new talent. Last year 80 percent of HR managers and recruiters sourced candidates through LinkedIn. So, if you're not there...you're not there. LinkedIn lets you search for and connect to people of interest in companies of interest to you. You need to have a strong presence on LinkedIn, one where you can stand out from the crowd. LinkedIn's search algorithms favor complete profiles with consistent activity. So spend some time this weekend on your LinkedIn profile. Make sure you develop it so that your value proposition is clear.
Another thing you might consider learning this weekend is a new technology or application. Figure out how to be more efficient with the applications that are most used in your work. For me, that will be Google Docs. I'm involved in a new project, where we are all contributing our ideas and reacting to others'. Google Docs is the tool selected to catalogue our thoughts and develop them into working documents that propel us forward. I've not used Google Docs and I need to become proficient in order to be a key contributor to the project.
So part of my weekend will be spent learning how to use Google Docs. What will you learn in order to competitive in your career?
Barbara Babkirk is a Master Career Counselor and founder of Heart At Work Associates, a career counseling and outplacement firm in Portland.
With a focused and intuitive approach, Barbara makes a difference in people’s lives by helping them design a new life chapter. She has a successful record guiding career transitions for professionals ranging from executives and artists to attorneys and entrepreneurs.
An expert in her field, Barbara is a public speaker on work-related topics writes a solutions-oriented column about work for the Portland Sunday Telegram.
Scott Woodard is a career coach with Heart At Work Associates, a career counseling and outplacement business in Portland, Maine.
Scott works with clients to identify and articulate their value and their personal brand. He helps clients develop clear, concise and crisp messaging to convey their particular difference, their achievements and their approach.
Scott coaches clients to market their brand through social media platforms, especially LinkedIn. He offers monthly workshops on how to make the most of LinkedIn for businesses or job seekers.