Wednesday, December 4, 2013
Vegetarians beware! The folks at Nosh Kitchen Bar might swap your vegan burger for one of the restaurant's "celebrated all-natural, ground-in-house, beef and pork burgers."
At least that's what happens in a new commercial for the Congress Street eatery. The ad, slated to begin airing on April 9, shows a vegetarian diner placing an order for a very meatless meal.
"Far out. I'll have, like, the vegan burger with the tempeh bacon and soy cheese," the long-haired, hippie customer requests. "And can I get okra fries with that, man?"
Instead, he's served one of Nosh's beef and pork burgers and is immediately transformed into a well-spoken gent in a suit (albeit a retro one) and a short hair cut (albeit a tousled one). The waitress informs him of the trickery, to which he replies:
"Make me another. After that, I'm gonna get a job, and I'm gonna be a productive member of society."
The commercial features local actors and was written and directed by Mort Todd for Portland-based production company Station A.
Watch the commercial:
Meredith Goad has harvested oysters on the Chesapeake Bay, eaten reindeer in Finland and sipped hot chai in the Himalayas. She writes the weekly Soup to Nuts column and enjoys a good cocktail.
Susan Axelrod's food writing career began in the kitchen; she owned a restaurant and catering business before turning to journalism more than a decade ago. To relax, she bakes, gardens and hikes with her husband and their two dogs. A newcomer to Portland, she is an online content producer for the Press Herald.
Susan can be contacted at 791-6310 or saxelrod [at] pressherald.com.
On Twitter: @susansaxelrod