Friday April 06, 2012 | 02:40 PM
Posted by Maine a la Carte

Vegetarians beware! The folks at Nosh Kitchen Bar might swap your vegan burger for one of the restaurant's "celebrated all-natural, ground-in-house, beef and pork burgers."

At least that's what happens in a new commercial for the Congress Street eatery. The ad, slated to begin airing on April 9, shows a vegetarian diner placing an order for a very meatless meal.

"Far out. I'll have, like, the vegan burger with the tempeh bacon and soy cheese," the long-haired, hippie customer requests. "And can I get okra fries with that, man?"

Instead, he's served one of Nosh's beef and pork burgers and is immediately transformed into a well-spoken gent in a suit (albeit a retro one) and a short hair cut (albeit a tousled one). The waitress informs him of the trickery, to which he replies:

"Make me another. After that, I'm gonna get a job, and I'm gonna be a productive member of society."

The commercial features local actors and was written and directed by Mort Todd for Portland-based production company Station A.

Watch the commercial:

- Shannon

About the Author

Meredith Goad has harvested oysters on the Chesapeake Bay, eaten reindeer in Finland and sipped hot chai in the Himalayas. She writes the weekly Soup to Nuts column and enjoys a good cocktail.

Meredith can be contacted at 791-6332 or
On Twitter: @meredithgoad

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