Friday April 06, 2012 | 02:40 PM
Posted by Maine a la Carte

Vegetarians beware! The folks at Nosh Kitchen Bar might swap your vegan burger for one of the restaurant's "celebrated all-natural, ground-in-house, beef and pork burgers."

At least that's what happens in a new commercial for the Congress Street eatery. The ad, slated to begin airing on April 9, shows a vegetarian diner placing an order for a very meatless meal.

"Far out. I'll have, like, the vegan burger with the tempeh bacon and soy cheese," the long-haired, hippie customer requests. "And can I get okra fries with that, man?"

Instead, he's served one of Nosh's beef and pork burgers and is immediately transformed into a well-spoken gent in a suit (albeit a retro one) and a short hair cut (albeit a tousled one). The waitress informs him of the trickery, to which he replies:

"Make me another. After that, I'm gonna get a job, and I'm gonna be a productive member of society."

The commercial features local actors and was written and directed by Mort Todd for Portland-based production company Station A.

Watch the commercial:

- Shannon

About the Author

Meredith Goad has harvested oysters on the Chesapeake Bay, eaten reindeer in Finland and sipped hot chai in the Himalayas. She writes the weekly Soup to Nuts column and enjoys a good cocktail.

Meredith can be contacted at 791-6332 or mgoad@pressherald.com
On Twitter: @meredithgoad

Susan Axelrod's food writing career began in the kitchen; she owned a restaurant and catering business before turning to journalism more than a decade ago. To relax, she bakes, gardens and hikes with her husband and their two dogs. A newcomer to Portland, she is an online content producer for the Press Herald.

Susan can be contacted at 791-6310 or saxelrod [at] pressherald.com.
On Twitter: @susansaxelrod

Wendy Almeida and her family have a smattering of livestock and a summer garden. After 10 years of her kids being involved in 4-H, she's finally accepted the term "hobby farm" to describe her family's work at sustainable living. These days her morning starts with milking a goat before heading into the office for her day job as an assistant editor for features.

Wendy can be contacted at wea [at] mainetoday.com or on Twitter @wea1021.


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