Monday May 21, 2012 | 10:23 AM

Maine Attorney General William Schneider unveiled a new television ad for his U.S. senate campaign today. 

The 30-second commercial is titled "A Soldier for the Senate," and shows Schneider in his Army uniform and in the more familiar shirt and tie of his prosecutor days.

"As a Green Beret he served our country with honor. As a prosecutor, he directed our states anti-terrorist efforts after 9/11. As our Attorney General, he fought every day to put an end to Obamacare.”

Bennett announced the ad in a news release calling it “the first donor-funded television commercial in the Maine Senate Republican Primary.” That is reference to State Treasurer’s Bruce Poliquin’s television commercial launched last month. Poliquin apparently spent his own money to produce that ad, which used recycled footage from his unsuccessful 2010 gubernatorial campaign.

The commercial comes three weeks before the June 12 primary vote. Voters will likely see and hear a lot more from the six Republican candidates and four Democrats soon.

Campaign signs have now cropped up along roadsides around the state and some candidates, including Republican Rick Bennett, have begun to air radio advertisements targeting party activists.

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Open Season is your guide to the 2014 campaign. Our team of political writers has its sights set on Maine’s major elections, from the Blaine House to the U.S. Capitol.

Steve Mistler is covering the 2014 governor's race. He covers politics and government for the Portland Press Herald. He spends a lot of time in the hallways of the State House.
Steve can be reached at 791-6345 or
On Twitter: @stevemistler

Eric Russell is covering Independent Eliot Cutler during the 2014 governor's race. He is a general assignment reporter for the Portland Press Herald.
Eric can be reached at 791-6344 or
On Twitter: @pphericrussell

Matt Byrne is covering Republican Paul LePage during the 2014 governor's race. He covers Falmouth, Cumberland, North Yarmouth, Yarmouth and Freeport for the Portland Press Herald.
Matt can be reached at 791-6303 or
On Twitter: @mattbyrnePPH

Randy Billings is covering Democrat Mike Michaud during the 2014 governor's race. He covers Portland City Hall for the Portland Press Herald.
Randy can be reached at 791-6346 or
On Twitter: @randybillings

Kevin Miller is covering Maine's U.S. Senate race and 1st Congressional District race. He covers politics and government for the Portland Press Herald.
Kevin can be reached at 317-6256 or
On Twitter: @kevinmillerdc

Michael Shepherd is covering Maine's 2nd Congressional District race. He is a news and State House reporter for the Kennebec Journal.
Michael can be reached at 621-5632 or
On Twitter: @mikeshepherdME

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