Monday May 21, 2012 | 10:23 AM

Maine Attorney General William Schneider unveiled a new television ad for his U.S. senate campaign today. 

The 30-second commercial is titled "A Soldier for the Senate," and shows Schneider in his Army uniform and in the more familiar shirt and tie of his prosecutor days.

"As a Green Beret he served our country with honor. As a prosecutor, he directed our states anti-terrorist efforts after 9/11. As our Attorney General, he fought every day to put an end to Obamacare.”

Bennett announced the ad in a news release calling it “the first donor-funded television commercial in the Maine Senate Republican Primary.” That is reference to State Treasurer’s Bruce Poliquin’s television commercial launched last month. Poliquin apparently spent his own money to produce that ad, which used recycled footage from his unsuccessful 2010 gubernatorial campaign.

The commercial comes three weeks before the June 12 primary vote. Voters will likely see and hear a lot more from the six Republican candidates and four Democrats soon.

Campaign signs have now cropped up along roadsides around the state and some candidates, including Republican Rick Bennett, have begun to air radio advertisements targeting party activists.

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Open Season targets all of Maine's political wildlife, from Portland city government to the donkeys, elephants and independents stalking the Statehouse and U.S. Capitol.

John Richardson joined the Press Herald in 1990 after working as a reporter in New Jersey. He has covered a variety of beats, including marine issues, the environment and health care. He is now covering politics and focusing on Maine's U.S. Senate race.
John can be reached at 791-6324 or jrichardson@pressherald.com
On Twitter: @jrichmaine

Colin Woodard has covered politics and elections for more than two decades, from Bosnia and Bucharest to Washington, D.C., Augusta, and Portland City Hall. He has written for a wide range of national and international publications and is the author of four books, including "American Nations," a history of North America's regional cultures. He joined the Portland Press Herald at the end of April and covers political finance and lobbying, among other things.
Colin can be reached at 791-6317 or cwoodard@pressherald.com

Susan Cover has covered Maine politics for 10 years and worked in Kansas, Ohio and Rhode Island as a reporter. This year, she is focusing on covering the same-sex marriage debate for MaineToday Media.
Susan can be reached at 621-5643 or scover@mainetoday.com

Michael Shepherd joined MaineToday Media in May 2012 after graduating from the University of Maine in Orono, where he edited The Maine Campus, the student newspaper there. Until November he'll be writing the Truth Test, a recurring feature analyzing political statements and advertising.
Michael can be reached at 621-5632 or mshepherd@mainetoday.com

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