Wednesday September 12, 2012 | 03:59 PM

Supporters of same-sex marriage have booked ad time totaling $917,142 in the southern Maine television market, and opponents have scheduled nearly $200,000 worth, a check with the television stations shows.

With Labor Day now firmly behind us, the airwaves will soon be featuring far more ads meant to persuade voters on the most contentious issue on the Nov. 6 ballot -- whether to allow the state to issue marriage licenses to same-sex couples.

Weeks ago, gay marriage supporters launched ads showing parents talking about their support for gay marriage because they want their adult children to enjoy the same relationship recognition as other couples. Just today, advocates released a third spot that emphasizes that churches will not be required to perform same-sex marriages even if voters approve the ballot measure in November.

Ads played a key role three years ago when voters rejected gay marriage by a 53-47 percent margin. Opponents emphasized their concern that gay marriage would be discussed in schools and therefore bring harm to children. They were based on the successful 2008 California campaign that defined marriage as between a man and  a woman in the state constitution.

 

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Open Season is your guide to the 2014 campaign. Our team of political writers has its sights set on Maine’s major elections, from the Blaine House to the U.S. Capitol.

Steve Mistler is covering the 2014 governor's race. He covers politics and government for the Portland Press Herald. He spends a lot of time in the hallways of the State House.
Steve can be reached at 791-6345 or smistler@pressherald.com.
On Twitter: @stevemistler

Eric Russell is covering Independent Eliot Cutler during the 2014 governor's race. He is a general assignment reporter for the Portland Press Herald.
Eric can be reached at 791-6344 or erussell@pressherald.com
On Twitter: @pphericrussell

Matt Byrne is covering Republican Paul LePage during the 2014 governor's race. He covers Falmouth, Cumberland, North Yarmouth, Yarmouth and Freeport for the Portland Press Herald.
Matt can be reached at 791-6303 or mbyrne@pressherald.com
On Twitter: @mattbyrnePPH

Randy Billings is covering Democrat Mike Michaud during the 2014 governor's race. He covers Portland City Hall for the Portland Press Herald.
Randy can be reached at 791-6346 or rbillings@pressherald.com
On Twitter: @randybillings

Kevin Miller is covering Maine's U.S. Senate race and 1st Congressional District race. He covers politics and government for the Portland Press Herald.
Kevin can be reached at 317-6256 or kmiller@pressherald.com
On Twitter: @kevinmillerdc

Michael Shepherd is covering Maine's 2nd Congressional District race. He is a news and State House reporter for the Kennebec Journal.
Michael can be reached at 621-5632 or mshepherd@centralmaine.com
On Twitter: @mikeshepherdME

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