Friday October 19, 2012 | 03:50 PM

A new 5-minute or so video produced by the National Organization for Marriage has popped up on the Protect Marriage Maine website.

A female narrator walks viewers through arguments for and against same-sex marriage, coming to the conclusion that it's best for society to promote traditional marriage, not gay marriage. The video, which is kind of a School House Rock tutorial, is in addition to new ads that were released today by gay marriage opponents.

Question 1 supporters have already fought back by releasing briefing memos to reporters to refute claims made in the ads. One features Vermont innkeepers and another a Canadian sportswriter who says he was fired for sending a Tweet in support of traditional marriage. Both ads can be found here.

In 2009, NOM provided gay-marriage opponents with nearly $2 million in funding for the successful campaign to overturn same-sex marriage 53-47 percent. They are major contributors this time too, having given $252,000 so far with more expected before the Nov. 6 election.

Gay-marriage supporters say the incidents cited by NOM are mostly related to non-discrimination laws and have nothing to do with gay marriage. Even if gay marriage fails, businesses will continue to be required to provide goods and services to gays and lesbians because of the non-discrimination law approved by voters in 2005.

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Open Season is your guide to the 2014 campaign. Our team of political writers has its sights set on Maine’s major elections, from the Blaine House to the U.S. Capitol.

Steve Mistler is covering the 2014 governor's race. He covers politics and government for the Portland Press Herald. He spends a lot of time in the hallways of the State House.
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