Tuesday August 28, 2012 | 01:46 PM

Most times when you're out and about on your bike you're probably not concerned about how you look. But the way the folks at Levi's see it, maybe you should be.

The clothing company apparently believes in the importance of the well-dressed cyclist. With that theme in mind the denim experts created a video showing a commuted doing his thing in Levi's style with nary a wrinkle or spot of chain lube to be seen.

Watch here, then wish you looked half as good after a pedal:

About the Author

Karen Beaudoin lives in Portland and is the web editor for PressHerald.com.

Her Pedal On blog offers info, events and advice for people who love their bikes more than, well ... almost anything.

Get in touch at kbeaudoin@mainetoday.com

Subscribe to the
Pedal On RSS

Categories

Pictures

Rides

Events

Equipment

Maintenance

Previous entries

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

More

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

Further Discussion

Here at PressHerald.com we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • type of computer or mobile device your are using
  • exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)
Prefer to respond privately? Email us here.