Friday July 05, 2013 | 08:15 AM

It's the rare cycling event in Maine that can attract a big-name riding celebrity but the Carrabassett Backcountry Cycle Challenge has proven over and again that it isn't just any old race.

The third annual event will be held at the Sugarloaf Outdoors Center July 12-14 with mountain biking legend Tinker Juarez competing in the 100K race. For those who aren't familiar, he's a two-time Olympian (1996 and 2000) who has won National, World and Pan Am championships. He's even tackled mountain, finishing second in the Mt. Washington race in 2011.

Tinker's event goes off at 7 a.m. July 13, followed by the 50K race start at 9 a.m. He's also making himself available for autographs the evening before the race during a 6:30 to 7:30 p.m. meet-n-greet, and he'll hang with the young crowd during the kids' race on July 14.

Enough about the visiting celeb and more about the race ... To get a taste of what it's all about, check out this video from last year's event:

The fees to compete in this event aren't cheap - $115 for the 100K and $75 for the 50K, but there is prize money and plenty of glory at the finish line. Registration at closes at 6 a.m. on July 10 so don't delay any longer. (You can register the day of the race but the rates will be higher.)

If you're planning to show up to cheer rather than ride, expect continuous music throughout the day, guided rides and a scavenger hunt Saturday afternoon. And according to the schedule, the awards ceremony features a keg.


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