Thursday, December 5, 2013
I’m a PR guy. I first started using social media because there were several journalists I needed to meet who had been using Twitter. I figured it would be a great way to break through the avalanche of email they received daily. I guess in retrospect it worked, but I never expected that social media would take on such a large role in my life. Likely it's because I’m self-absorbed and have a horribly addictive personality. But we’ll talk more about that later.
What I want to talk about now is where I came up with the idea for Social Social. According to a recent article in Advertising Age, there are nearly 6,000 people whose actual job title is “social media expert” and nearly 19,000 whose job title is “social media guru.” They’re everywhere. What I wanted to do was talk about social media with people from all walks of life, and maybe learn a few things along the way. No experts allowed.
Over the years I’ve really enjoyed working with brands and individuals to craft messages and stories that would help them get the attention of their audiences and keep them interested. Social media came into this process as a powerful tool that would help them reach these audiences in a way that was unique and specific to them.
With all of that said, what really fascinates me is the fact that social media has changed everything. It has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started.
I’ve grown to love using social media on a daily basis to meet new people, learn new things and experience the world around me. I’ll share some things I’ve learned along the way but I’m much more interested in hearing the impressions and experiences of others so that you can learn from them.
Social media has changed my life immensely in both positive and negative ways. I’ve forged strong, real-life friendships with people all over the country and the world. It has given me access to information that has literally saved my life. It has brought me money and sex and joy and pain. Who doesn’t like a little of each of those occasionally?
So, for me the subject is both passionate and personal. I don’t expect that everyone will, or should, feel as strongly as I do. If you think social media is stupid. Say so. Evil? Say so. Silly? Say so. Anything goes, as long as it’s social. So speak up.
And, self-absorption is allowed.
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).