Tuesday April 02, 2013 | 09:23 AM
Posted by Rob Gould

If you're anything like me, you find facts boring. They're so rigid and bossy. If they were an astrological sign, they'd be a Taurus. Ugh. What could be worse?

I'll take a good emotion over a fact any day. Emotions are unpredictable, often irrational, and therefore exciting. Unlike facts. Give me some fire and a gut reaction and I'm happy.

But despite the fact that they're dull, facts are important. They tell us things and, honestly, they're filled with emotion. You just have to nudge them a little.

So, I'd like to introduce Social Media: Just the Facts. This will be an ongoing series of posts that will examine the facts around the different social networks and their related counterparts (apps, conferences, unstable celebrity users, etc.). I'll also take a look at the associated personalities including, the Zuckerbergs, the Winklvii, Biz & Ev, Ms. Sandberg, and the bullies at Google. You get the picture.

I thought I'd begin with a general overview of some of the most recent facts about social media. Just the facts. Of course, I'll insert a bit of emotion so you're not napping three facts in. I promised it wouldn't be boring. WAKE UP!

Most important, I'd love to hear from you about any social media facts that you'd like to share or subject matter that you'd like to see covered. I'm also always open to feedback about how to make the series more informative and interesting. Please feel free to be emotional. Just don't yell. That gives me a headache and makes me all twitchy.

You can reach me on Twitter at @bobbbyg or you can post in the comments section here. Be nice. Or, at least nice-ish.

Ok, here we go ...*

  • "There are more devices connected to the Internet than there are people on earth." We're all going to die. Our devices are going to rise up and kill us.
  • "Every minute of the day two million queries are searched on Google." Bullies.
  • "340 million tweets are sent every day." Around 20 of those tweets are mine. Sorry. 
  • "One out of every seven minutes spent online is spent on Facebook." Whatever.
  • "61 percent of LinkedIn members use it as their primary professional networking site." Yawn.
  • "300 million pictures are uploaded to Facebook every day via Instagram." Pets, babies, sunsets, selfies, breakfast, lunch, dinner, blah, blah, blah. Narcissism.
  • "Since 2012, 1.2 billion minutes have been spent using Pinterest on the Web." Time well spent pinning bad recipes, fashion blunders, tips on how to insert votive candles into every situation, and photos of fairy cottages, Justin Beiber, and cats.
  • "Four billion video views are seen on YouTube globally every day." Only half are porn.
  • "91 percent of mobile internet access is used for social activities." 90 percent is used posting mundane status updates—"I'm tired. I'm going to bed now."
  • "70 percent of brands ignore complaints on Twitter." Dummies.
  • "74 percent of brand marketers saw an increase in website traffic after investing just six hours per week on social media." Believe it or not, social media has some ROI after all. Pay attention marketers and agencies.
  • So, that's all I've got for today. Stay tuned for more in the coming weeks.

    *Last but not least, I'd like to thank the smart people at All Twitter for providing these statistics. You can find much more here, including an awesome infographic. I highly recommend checking it out.


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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