Thursday, April 24, 2014
Twitter’s big-dollar billboards, social media in the can, sobriety checkpoints, and Facebook's new emoticons
I was stumped as to what to write about today, so I thought I would try something new. I spend a large part of every day looking at news about social media via desktop, laptop, tablet and phone—much news on many screens. I thought I would share a few of the recent highlights just in case some of you might find them interesting. And, I'm overtired and lazy. That.
The good news is, I'm in the process of setting up many great interviews which you will be seeing over the next few weeks. I'll be venturing outside of Maine for a few interviews, as well as continuing to bring you cool insights from your neighbors right here. Just to get you excited you can plan to hear from, J. Levi Knapp, Maine House Democratic Campaign Committee, Annie Heckenberger, Red Tettemer - Philadelphia, Cary Barbor, BookTalk Radio - NYC, Susan Conley, author - Portland and many more.
As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg
Now I'll leave you with the real news from the real journalists ...
Big Media Loves Promoted Trends, Twitter’s Big-Dollar Digital Billboards - Peter Kafka, All Things D
Twitter has been building up its ad business for three years, but early on it figured out that it had a hit with “Promoted Trends.” That’s the ad unit that lets a brand occupy the top spot on Twitter’s “Trends” list for a day; Twitter recently started asking $200,000 a day for the privilege.
In retrospect, it’s easy to see why this works — while “Promoted Tweets,” the format the company describes as its “atomic unit” of its ad business, requires a lot of testing and experimentation, buying a trend for the day is a familiar concept for ad buyers.
Anyone who logs on to Twitter for the day will see the promotion, which makes it roughly similar to a homepage takeover on Yahoo or YouTube – it’s a digital billboard.
So who’s buying?
Read more: here
Social Media Transforms Sobriety Checkpoints - Erik Sass, "The Social Graf," MediaPost
Of all the institutions threatened, or at least disrupted, by the advent of social media, one that I never would have guessed (but should have, in retrospect) is the sobriety checkpoint. It turns out social media had made the job of law enforcement quite a bit more difficult when it comes to catching drunk drivers, because drivers can share the information on social media via their mobile phones (another driving no-no).
Read more: here
Facebook's New Emoticons Will Make You :-) - Samantha Murphy, Mashable
Facebook is testing emoticons in the status updates on user profiles, allowing members to add anything from a smiley face to an ice cream cone to messages.
The social network — which has rolled out the feature to select profiles — offers a variety of emoticons to choose from. Listed next to the small icons for adding a picture or a graphic location, a smiley face image now resides with the following prompt: "News: Share how you're feeling or what you're doing.
Read more: here
Half of Americans Use Social Media In the Can - Erik Sass, "The Social Graf," MediaPost
Have you ever wondered how many of the tweets and status updates you see on social media every day were composed when the author was on the toilet? No? Well perhaps you should start, because it is probably a pretty big number.
A survey conducted by CreditDonkey in March found that 52% of U.S. social media users say they have used Facebook while going to the bathroom, including 54% of men and 40.4% of women. Meanwhile 51.4% of men said they use social media while drunk, compared to 41.4% of women (in both cases, a possible explanation for the lower proportions among female users is that fewer women are disgusting slobs).
Read more: here
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).