Sunday April 21, 2013 | 10:09 AM
Posted by Rob Gould

Social media sleuthing, broken breaking news and sweet Twitter music.

It's Sunday and my mom is visiting and I was out too late last night. The combination of these three things has resulted in another lazy edition of Social Media in the News. I spend a large part of every day looking at news about social media via desktop, laptop, tablet and phone‚ much news on many screens. I thought I would share a few of the recent highlights just in case some of you might find them interesting. And, I feel fat and lazy. That.

The good news is, I'm in the process of setting up many cool interviews, which you will be seeing over the next few weeks. I'll be venturing outside of Maine for the first time, as well as continuing to bring you cool insights from your neighbors right here. Just to get you excited, you can plan to hear from, Josh "books & beer" Christie, Sarah "smartypants" Wallace, Emily "Beyonce" Hanley, Annie "Twitter royalty" Heckenberger, and many more.

As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg

Now I'll leave you with the real news from the real journalists ...

"To Catch A Bomber: The Pros and Cons Of Social Media Sleuthing," Catherine P. Taylor, Social Media Insider

"One week you are musing about Twitter's new music service (it launched yesterday, by the way); the next week you're wondering if social media can help catch a terrorist. If that doesn't tell you how all-encompassing social media is, I suppose nothing will."

"So, yes, like many of you, I've been horrified and enraged that some person or persons actually thinks that setting off a couple of bombs  -- killing and maiming in the process -- is the right way to get some as-yet-unarticulated point across. But I've also been fascinated by how social media has embarked on trying to solve the biggest whodunit since social media began, and wondering if this is a good or bad thing." (MORE)

"Sometimes You Should Just Keep Your Mouth Shut," Erik Sass, The Social Graf

"One of the most dangerous misconceptions in marketing and life in general -- let’s call it the “fallacy of utility” -- is the notion that just because you have a tool that does X, you should always be using that tool to do X, because otherwise you aren’t getting the full value of the tool. One variant of this is the old adage that when you own a hammer, everything looks like a nail."

"Just take a look at social media: marketers see a channel that’s “always on” and conclude, on that basis, that they should always be using it. But just because you have the capability to constantly be communicating with your followers doesn’t mean you should. Sometimes the best thing to do is to keep your mouth shut."(MORE)

"Boston bombing breaking news: Don’t watch cable. Shut off Twitter. You’d be better off cleaning your gutters." Farhad Manjoo, Slate

"Inspired by the events of the past week, here’s a handy guide for anyone looking to figure out what exactly is going on during a breaking news event. When you first hear about a big story in progress, run to your television. Make sure it’s securely turned off."

"Next, pull out your phone, delete your Twitter app, shut off your email, and perhaps cancel your service plan. Unplug your PC."

"Now go outside and take a walk for an hour or two. Maybe find a park and sit on a bench, reading an old novel. Winter is just half a year away—have you started cleaning out your rain gutters? This might be a good time to start. Whatever you do, remember to stay hydrated. Have a sensible dinner. Get a good night’s rest. In the morning, don’t rush out of bed. Take in the birdsong. Brew a pot of coffee."

"Finally, load up your favorite newspaper’s home page. Spend about 10 minutes reading a couple of in-depth news stories about the events of the day. And that’s it: You’ve now caught up with all your friends who spent the past day and a half going out of their minds following cable and Twitter. In fact, you’re now better informed than they are, because during your self-imposed exile from the news, you didn’t stumble into the many cul-de-sacs and dark alleys of misinformation that consumed their lives. You’re less frazzled, better rested, and your rain gutters are clear."

"Breaking news is broken. That’s the clearest lesson you can draw about the media from the last week, when both old- and new-media outlets fell down on the job. By now you’ve likely heard the lowlights."(MORE)

"Twitter Drops Music App, Amps Up Media Ambitions," Tim Peterson, ADWEEK

"Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began to spread from artists and Ryan Seacrest who snuck a prerelease listen, and this morning the album (site and app) dropped."

"Available at and as an iPhone app, Twitter Music (or #music, as Twitter is referring to it) pulls preview tracks from iTunes and full songs from streaming services Spotify and Rdio, if users connect their accounts, and makes them available for listening in a super slick player that's aimed as much at active discovery as passive listening." (MORE)

"The Rise of the Digital CMO," Jake Sorofman, Harvard Business Review

"Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Nevertheless, analog spending still rules, as confirmed by Gartner's 2013 digital marketing spending report. Shouldn't CMOs and all marketers be shocked by this? Sure, an ample pile of dollars can be attributed to big spending on a few analog media channels, like Super Bowl ads, for example. But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability." (MORE)

"Press Has to Seize Social Media's 'Gutenberg Moment,' Kramer Says," Alex Kantrowitz, Advertising Age

"Larry Kramer began his tenure as president and publisher of USA Today last year with a bold redesign of the paper and its website. Now his priority is the editorial itself -- and making it appealing enough to share in an ecosystem where social media increasingly picks the winners and losers."

"We went to the staff and said, 'You know, for 30 years you've been told to write the same way,'" Mr. Kramer said at the Ad Age Digital Conference in New York on Wednesday. "'We really want you to have a unique stand on how you write.'"

"Now the newspaper is urging reporters to not just write straight news, but to try to offer interesting points of view. And USA Today is planning to add even more personality to the paper in the coming months. (Last fall it hired Michael Wolff, the often-provocative media writer who wrote a column this month calling for NBC Universal CEO Steve Burke to be fired.)"(MORE)


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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