Tuesday May 07, 2013 | 09:00 AM
Posted by Rob Gould

Marital dissatisfaction, cyberparenting, and the truth about Reddit.

It's Tuesday and it's really early and I'm awake. This is a horrible combination. My least favorite. Except for anything combined with Clamato. Especially Bud Light. That's just disgusting. But, I digress. And, I'm clearly delusional due to being awake at this ungodly hour. Anyway, the combination of the first three things has resulted in another lazy edition of Social Media in the News

I spend a large part of every day looking at news about social media via desktop, laptop, tablet and phone‚ much news on many screens. I thought I would share a few of the recent highlights just in case some of you might find them interesting. And, I'm awake at 5:30 a.m. thinking about a Bud Light Chelada. At this point, news is a welcome distraction.

On the plus side, I'm in the process of setting up many cool interviews, which you will be seeing over the next few weeks. I'll be venturing outside of Maine again, as well as continuing to bring you cool insights from Vacationland. Just to get you excited, you can plan to hear from, Cary "BookTalk" Barbor in NYC, Sarah "Maine Law" Schindler, Andrew "USM resident assistant" Cantillo, and many more.

As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg

Now I'll leave you with the real news from the real journalists ...

"Michael Chertoff and Dallas Lawrence: Investigating Terror in the Age of Twitter," The Wall Street Journal

"In an incredibly short span of five days last week, America went from a nation under attack by terrorists to one made proud as law-enforcement agencies quickly identified the suspected Boston bombers and tracked them down. The attack, the investigation, the manhunt and the swift resolution were unprecedented. So too was the way that law enforcement employed digital tools to do its job."

"A dozen years ago when the terrorists struck on 9/11, there was no Facebook or Twitter or i-anything on the market. Cellphones were relatively common, but when cell networks collapsed in 2001, many people were left disconnected and wanting for immediate answers. Last week in Boston, when mobile networks became overloaded following the bombings, the social-media-savvy Boston Police Department turned to Twitter, using the platform as a makeshift newsroom to alert media and concerned citizens to breaking news." (MORE)

"Social Media Use Can Cause Marital Dissatisfaction," Erik Sass, The Social Graf

"While social media offers obvious benefits in terms of meeting potential spouses, it can also pose a threat to marital stability, according to a study of 24,000 married people by the Oxford Internet Institute at the University of Oxford."

"The study examined the impact of “media multiplexity,” or the ability for individuals to communicate via multiple platforms, on married relationships. The theory holds that the more ways people have to communicate, the stronger their relationships should be. However the study discovered a contradictory phenomenon, as additional communication channels not only failed to correlate with greater marital satisfaction, but actually seemed to correlate with dissatisfaction." (MORE)

"The Truth About Reddit," Simon Dumenco, Advertising Age

"1. Reddit has become, simply put, mainstream media. 

As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don't check the so-called social-news site regularly -- or at all -- constantly experience the Reddit Effect because ... "
"2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit. 
Reddit has a state-of-the-art-circa-1998, text-centric user interface, but its critical mass and core upvote/downvote system has allowed it to become a sort of real-time cultural Zeitgeistometer. A post that captures the imagination of Reddit readers (aka Redditors) gets upvoted and then speeds to Reddit's home page (and/or the home pages of Reddit's major topical verticals, e.g., reddit.com/r/worldnews, reddit.com/r/funny, etc.)." (MORE)

"Cyberparenting and the Risk of T.M.I.," Pamela Paul, The New York Times

"It may be a timeless curse of parenthood to know simultaneously too much about one’s teenager and yet never access the information one actually wants. But the unruly morass of today’s social media and cellphone-infested landscape seems to have made both aspects of the curse worse."

"Nowadays, if you are the parent of a 14-year-old, you can see him guzzle beer, flirt with a girl who squeezes her bosom in every “selfie” she posts on Instagram, and describe a fellow ninth grader in language saltier than any you ever used at that age." (MORE)

"When The World Already Has Facebook, Does It Need NextDoor?" Catharine P. Taylor, Social Media Insider

"As regular readers of this column are painfully aware, I’m a student of how, and whether, social networks are being used by the normal people who make up my non-work life. You know who they are. The people who don’t know what Facebook Exchange or Promoted Trends are – and don’t hang on Mark Zuckerberg’s every word – but actually do real-world things, like go for a bike ride or weed the garden."

"In other words, people who are very unlike you and me."

"So I was curious when a guy who lives a few blocks away asked me in late March to join NextDoor, a social networking start-up that pledges to unite people online based on their geography, in private online communities. Of course, I signed up, not out of any urgency to get to know my neighbors better, but to study it. It has places to post items you’re giving away or selling; a classifieds section; a recommendations section primarily for local businesses; a crime and safety section; and so forth. It’s quite hyperlocal at a time when hyperlocal is all the rage. But my kneejerk reaction to all this – proven out in the near-term, by the lack of activity on NextDoor – is that for all its neat features, it just isn’t necessary." ,(MORE)

"15 Stats Retailers Should Know About Pinterest," Giselle Abramovich, Digiday

"Pinterest has been the belle of the social media ball for some retailers, who are seeing nice traffic referrals from the social sharing site."

"Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch of early adopters on the coasts and it leads to actual sales. Here’s 15 stats that retailer’s should know about Pinterest." (MORE) 


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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