Sunday May 12, 2013 | 09:28 AM
Posted by Rob Gould

So, my mom isn't on Facebook. I'm ok with that. Really. I mean, I love my mom but I'm totally ok with her not seeing me whine about my love life and my chocolate addiction. It's bad enough that she looks at my Tumblr blog daily, leading to concerned phone calls. I know you're reading this mom. I'm ok. I swear. It's just my schtick.

With all of that said, lots of moms are on Facebook and all sorts of other social networks. They're "tweeting" and "liking" and "pinning" and "checking in" all over the place. Apparently, some of them are even really stressed out about it. Don't stress moms, it's just Pinterest.

Anyway, in honor of Mother's Day, I thought I'd leave you with some facts about moms and social media. And, with a photo of me and my mom. She is, without a doubt, the woman I love more than any other in the world. Easily. Happy Mother's Day Mom. I love you.

"American moms use social media frequently, with nearly three out of four moms visiting Facebook during March 2012. When using social media, moms are 38 percent more likely to become a fan of or follow a brand online, and moms who blog are more than twice as likely to follow brands and celebrities compared to the online average."

"Moms visit blogs more often, and are 27 percent more likely to visit Blogger and 26 percent more likely to visit than the general online population. In fact about one in three bloggers are moms, and 52 percent of bloggers are parents with kids under 18 in their household." (MORE)

Source: Nielsen

"Social media: It's not just for college kids anymore. Families use Facebook to stay in touch across generations. Friends well into middle age share photos on Instagram. There's even an 80-year-old grandmother on a quest for 80,000 Twitter followers."

"But how does social media's widening reach affect the family unit? The brand-engagement firm GMR Marketing recently polled about 1,000 moms and kids to see how social media has penetrated family life and affected mother and child relationships."

"More families have three generations on social media than just one, according to GMR's findings, speaking again to its increasing ubiquity. But there is a certain awkwardness in having so many family members online."

"While more than three-quarters of moms said they'd "definitely" accept a friend request from their child, just 43% of kids said they'd do the same. And twice as many kids and moms — 18% to 9% — said they'd have to hide some photos or other information before making things official on Facebook." (MORE)

Source: Mashable

"As Mother's Day approaches, 1 in 3 mothers are connected with their teens over Facebook, according to the social networking giant's review of how users self-identify."

"Parenting expert Susan Newman recommends that mothers wait until their children are independent adults before friending them."

"'Being a friend with your son or daughter on Facebook, to me is synonymous with reading your teenager's diary," she says. "Adolescents are trying to develop an identity and they have so much hovering and helicopter parenting going on, Facebook adds another layer that seems to be very intrusive.'" (MORE)

Source: Associated Press

"Social media anxiety disorder may not be a recognized mental health issue (yet), but for some moms, social network-inflicted stress has added considerable pressure to parenthood."

"Pinterest in particular is stressing out close to half of moms, according to a TODAY Moms survey of over 7,000 mothers across the country. A whopping 42 percent of respondents said that the image-sharing site has caused them anxiety."

"Pinterest culture can generate feelings of inadequacy by creating a pressure to throw elaborate birthday parties, attempt intimidating DIYs and bake picture-perfect cupcakes. Comparing the less pristine reality of motherhood to the polished sheen of online images may cause moms to worry about falling short if their culinary or crafting skills don't seem to measure up." (MORE)

Source: Huffington Post


Lastly, if you're late to the game in the Mother's Day gift department, check out the "Momtract" created by the ad agency, Mother NYC. As you might guess, this holiday is pretty important to them.

"Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to celebrate Mother's Day—the one holiday when this ad agency is particularly pressed to deliver the goods. In the video below, learn about the "Momtract," a legal agreement in which you give control over one aspect of your life back to your mother—like the old days." (MORE)

Source: AdFreak/Adweek


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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