Wednesday June 19, 2013 | 09:00 AM
Posted by Rob Gould

Last night AIGA Maine and Peloton Labs held a joint mixer at Peloton Labs on Congress Street in Portland. The mixer featured short, informal presentations by local creatives as well as lots of food, drink and friendly networking and conversation. I loved all of the presentations and, as always, was impressed by the number of talented people that make Maine their home. I was also very impressed by the Peloton Labs space and the creative diversity and talent of their members. If you haven't checked them out, you should. Wow.  

The mixer served as this month's "Cocktails and Creatives" event, which is hosted by AIGA Maine at different locations around Portland and is typically held on the third Thursday of each month. You can find more information on "Cocktails and Creatives" events here.

I'd like to thank Peloton Labs and AIGA Maine for hosting a great event. It was a great way to spend a Tuesday evening.

You can find more information on Peloton Labs here and on AIGA Maine here.

I was fortunate enough to meet and chat with many interesting people and ask the question, "How does social media effect your work and/or business." As always the answers were insightful and I'll share them with you below, along with a few photos of some of the event attendees.

Neil Patel, Arielle Walrath, Rob Verrier, and Brian Fitzgerald

"It's had a huge effect. The proof of that is it's really woven into the fabric of what I do, honestly. It's almost seamless. What I notice is either I or my clients will have conversations after the fact, after we do shoots, or even before we do shoots, and all of it is on social media. So, it's almost like you don't know if something has actually happened unless there's proof on social media. That's your proof that something happened." Brian Fitzgerald, photographer

"I think it's hard to separate social media effecting work with social media as part of life. It's what we do in our free time, it's what we do when we're awkwardly standing around waiting for coffee. It's part of everything." Arielle Walrath, designer, co-president AIGA Maine

Chris Hughes, Molly Feole, and Samantha Haedrich

"I'm a DJ, so one of the most effective ways to get people to know about events and to come to events is through social media. People don't really look at flyers or handbills anymore, so social media is really the way to get the word out." Chris Hughes, DJ

"I recently graduated from Maine College of Art (MECA) with a major in graphic design. I actually just got rid of my Facebook and it's been wonderful. I don't even think about it. But, I get texts from friends about events that are going on asking me if I'm going. So, that's been the hard part about it. Really hard. I wish I could just have the part of Facebook that lets me communicate and find out about things—without the feed of people's feelings. I don't care about people's feelings (laughs)." Molly Feole, designer

"It effects every aspect of what I do. I teach at MECA, and I actually teach a seminar called 'Online Life.' I also teach graphic design and work with artists of all sorts, and it's imperative that they have an online presence in order to get themselves out there and network." Samantha Haedrich, MECA

Travis Soule, Jaime Richards, and Neil Patel

"I think the biggest thing for me being in type design, is that it's a small community and it's spread out all over the United States. There aren't a lot of people that do what I do around the country and around the world, so it's a good way to keep in touch with people and keep up with new articles and other things that are out there. And, you can follow those trends much more quickly on Twitter than you can just sitting in a vacuum by yourself." Neil Patel, typeface designer

"I'm in child development, aka a nanny, and social media has gotten my name out there and has got lots of people seeking me out and helping them to raise their children." Jaime Richards, child development

"Social media for me is a way to keep on top of trends. It's an easier way to curate who I talk to and what I'm exposed to and what I'm learning. I definitely learn things and get ideas from people on social media but more important to me is who is telling me things. I mean, I'm a web developer so, like 'Smashing Magazine' has a whole bunch of authors, but I like specific authors for specific reasons and it's interesting to see not just their article side but also their actual personal side. So, it's interesting to know that those people have souls I guess." Travis Soule, web developer


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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