Saturday, April 19, 2014
This one is for all of you social media haters out there. I know you're out there. You boycott Facebook. You roll your eyes at Foursquare check-ins. And, Twitter just confounds you. The very thought of this blog makes you want to hit things. Like me. I'm surely your worst nightmare. A paragon of self-involvement, narcissism, and over-sharing. I get it. I really do.
I figured it was time to give you a voice. Or at least a whisper. Don't worry, I won't tell anyone who, or where, you are. I know how much you value your privacy. The good news is I've found you a social network. Or, an anti-social media network if you will.
Introducing "Hell is Other People." A fancy new app that helps you avoid everyone you know. Especially those you wish you never knew. Like me. The only catch is, for it to work, you have to share exactly where you are. And, you need to have a Foursquare account. Uh oh. But, listen up. I think you might find that it's worth it.
Hell is Other People is "an experiment in anti-social media" according to its developer Scott Garner. Using data from your FourSquare account, the web app will monitor recent check-ins of your "friends" and calculate a position where you're almost guaranteed to avoid them entirely. Check out their video here.
How cool is that? Looking to avoid me, or better yet, never meet me at all? Here's your chance. Hell is for Other People's "optimally distanced safe zones" make unwanted run-ins highly unlikely — as long as you're willing to let a website decide where you'll be spending the day. Sounds worth it to me. I can be incredibly annoying. I talk a lot, and on days like today I'm likely to be sweaty. Gross. What more incentive do you need?This well-designed app is the latest digital protest to our overconnected lives. Over the last few years, several anti-social media websites have popped up. For example, EnemyBook, is a Facebook app that labels friends as enemies. Hatebook and Snubster are popular spots where people can share things they hate. Hatebook users create a “hate profile” where they can “upload somebody’s lies” or “publish secrets.” I don't even dare to look.
So there you have it. Avoiding me just became easy. I'll be waiting for my Foursquare friend requests.
Stay cool people.
You can learn more about Hell is Other People in this great Time article here. Check it out. They helped me with the facts.
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).