Friday July 12, 2013 | 08:30 AM
Posted by Rob Gould

Planet Fitness, the health club franchise known for its Judgement Free Zone® and friendly prices, is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S. mothers, of which 42 percent said that they suffer from "Pinterest stress" stemming from anxiety that they can't live up to the ideals suggested by images of domestic perfection posted on the site.

OK, just who are these women? "Pinterest stress?" Really? If I was plagued with this I definitely wouldn't admit it. How embarrassing for them. Sorry, I really do love this campaign but I just had to get that off my chest.

Fortunately for all of these stressed out social media-using moms, Planet Fitness is launching a relief effort dubbed "No Pintimidation." The campaign encourages pinning perfectly imperfect content that people can feel good about. Fans can visit the site to upload a photo that might just be a little too perfect, and "de-pintimidate" it by adding embellishments like cats, unicorns or phrases that call out the perfection.

“We thought this was a great way to encourage everyone to de-stress the web and have a little fun at the same time,” said Jamie Medeiros, vice president of marketing at Planet Fitness.

Thanks Jamie. I feel more relaxed already. Not really, but whatever.

I should also mention that I dig your campaign. Well done Jamie. Really well done.

I highly recommend checking it out. Here's to de-pintimidation. Happy Friday!

To de-pintimidate a photo, visit www.nopintimidation.com. To follow Planet Fitness on Pinterest, visit www.pinterest.com/PlanetFitness.

The campaign was created by Planet Fitness in partnership with Red Tettemer + Partners.

 

About this Blog

Subscribe to the
Social Social RSS feed

Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

Previous entries

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

More

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

Further Discussion

Here at PressHerald.com we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • type of computer or mobile device your are using
  • exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)
Prefer to respond privately? Email us here.