Friday, April 18, 2014
Photo Caption: Judi (right) pets Stella (left) while chopping down her own Christmas tree, wearing mitts she bought at a craft fair, holding a Hilltop Coffee. This is the most Portland a person can be.
As many of you have probably noticed, Judi has been regularly contributing guest posts to Social Social for the last couple of months. I thought it was high time that she had an interview of her own. You can check out Judi's last two Social Social posts here and here.
Locations first- this is how Judi starts when describing herself. She grew up in New York (short stint in MA), went to college in DC, lived in LA and Chicago before moving to Maine last year. She started blogging almost ten years ago during a short-lived stint as a talent agent assistant in Los Angeles. That agent assistant soon became an executive assistant for a small web design and marketing company. Then copywriter. Social media manager. Social media strategist. Food blogger. Some novels. Many, many tweets. She lives in Portland, ME with a lethargic dog named Charlie Bagel and a very tired Cuisinart ice cream maker.
Introvert tendencies, MySpace infatuation and social media stigma
What was your first experience with social media?
"I fell in love with blogs first, I think. I was in Los Angeles, working my first job out of college and I had a lot of time on my hands. LA was tough on me- I think it’s a tough place on any girl bigger than a size 6 who doesn’t want to be an actress or a singer and there was just something so comforting about stepping out of my world and into the lives of other people. It was like polite stalking. And I’m embarrassed to say that I loved MySpace. I really did. I was deep into that. And e-vites. I sent a lot of e-vites in those days. Do e-vites count as social media? Probably not."
"I do remember visiting a friend in LA and he showed me this thing called “Facebook.” I laughed and said, “This is stupid.” Years later, we were sharing an apartment in Maine and I was looking for a job that would let me work in Facebook. So basically, if you need stock tips, I’m clearly your guy."
What do you like about social media?
"I think the 'social' part throws people off, like they forget that the Internet is a magnet for naturally introverted people first, extroverts second. I’m in that first group, an introvert with extrovert tendencies, and I love social media because it makes it easier for me to connect with people. I’ve always been interested in people and what they do and this is like being able to observe them in a giant fish tank as they swim around and throw plankton at each other. God, that sounds awful. Am I awful?"
"From a professional perspective, I love that social is this new frontier. I’ve always been attracted to Westerns and my interest in social allows me to be someone with quiet power. Like a saloon owner. Or someone who owns a lot of shovels."
What do you dislike about social media?
"Personally, I don’t think social media should replace other types of personal connections. I still want to hear your voice and see your face. Facebook does not mean you don’t have to call me anymore, Mom."
"Professionally, there is a stigma around social media that it’s juvenile and frivolous. It’s a long and constant fight against that stigma, especially with people who are on the periphery of social."
What would it be like for you to disconnect from social media for six months?
"Personally- I have no idea. I try to be pretty balanced about social. I use it for work, all day, heavily, and then I shut down after a certain hour. I need that. I would like to think that if I disconnected for six months, I would supplement my connections to the people I care about in another way. Like letter writing. Or something."
"Professionally- Rob, are you hiring?"
Do you have any advice for people who want to get the most out of social media?
"Also, exercise that Hide button and prune your networks. That might sound harsh but one of the best things about social media is that you do have a LOT of control over what you take in. If someone’s oversharing daily about why their life is The Worst, you can block that person. It’s like hiding from someone in the supermarket but better because online, there’s no risk of knocking over a display of cans."
Is there a person or brand that you think uses social media effectively?
"I think the way comedians have commandeered Twitter is fantastic. It’s perfect for them and it’s great for fans. @pattonoswalt, @robdelaney and @KellyOxford are standouts. Ben Schwartz (Jean-Ralphio on Parks and Recreation) @rejectedjokes favorited a tweet of mine once and, I’m not going to lie, it still brings me endless joy just to think about it."
I want to thank Judi for taking the time to talk with me about her opinions on, and experience with, social media.
You can find Judi on Twitter at: @judicutrone
You can find Judi on Instagram at: @somekitchenstories
You can find Judi's blog at: somekitchenstories.com
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).