Friday July 19, 2013 | 09:00 AM
Posted by Rob Gould

Avoiding purgatory, detached break-ups, and the Royal Baby.

Let me begin by admitting that due to the extended heatwave we've been experiencing, my patience is limited. As anyone who has been reading this blog would know, I have a great love for social media. With that said, there are times when people and/or organizations use it in ways that I find questionable. I mean, a social network devoted to your butt? C'mon now. Regardless of how nice your posterior is to look at, is that really necessary? Apparently so.

I spend a large part of every day looking at news about social media via desktop, laptop, tablet and phone‚ much news on many screens. I thought I would share a few of the most recent, albeit questionable, highlights just in case some of you might find them interesting. And, it's really hot, so I find even questionable news a welcome distraction.

As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg

Now I'll leave you with questionable news from unquestionable journalists ...

Why Not a Social Network Devoted to Your Butt? | Erik Sass | The Social Graf, MediaPost

"Okay, now I think I’ve seen it all: there is a new social network,, devoted to your butt (well, not just yours, but rather any and all posteriors -- our collective derriere if you will)."

" was launched by Gluteboost, a company which sells an 'all natural butt enhancement supplement,' as an 'online community and social network where Gluteboost users can connect with one another and share their stories and photos of their buttock enhancement journeys.'”


Follow the Pope on Twitter and spend less time in purgatory, says Vatican | Matt Brian | The Verge

"The Vatican has taken another step in its efforts to embrace social media by offering 'indulgences' to followers of Pope Francis' (@Pontifex) Twitter account. Italian newspaper Corriere della Sera reports that the church will reduce the time Catholics have to spend in purgatory if they follow official Vatican events on TV, radio, and through social media."


Insurer Offers Coverage for Reputational Harm on Social Media | Erik Sass | The Social Graf, MediaPost

"Marketers and PR types are keenly aware of the damage that can be inflicted on a brand by negative buzz on social media, but now actuaries are getting into the social reputation business as well. This week insurance broker Lockton unveiled a new product, the Lockton Intangible Risk Policy, which offers coverage for 'reputational harm' where “the cause of loss is adverse traditional or social media coverage that drives down revenue or sales.”


Royal Baby Is First Person To Get a Wikipedia Page Before It Is Born | Tom Sykes | The Daily Beast

"The Royal Baby has become the first person to get a Wikipedia page before it is born. My apologies if the tenses in the preceding sentence are grammatically incorrect."

"The page, 'Child of the Duke and Duchess of Cambridge;' states confidently that the baby is due to be born on 13 July (although this is unconfirmed) and reports that the Washington Post has described the unborn infant as 'the world’s most famous baby' and adds, 'According to officials, the Duke and Duchess of Cambridge have chosen not to find out the sex of their baby prior to the birth.'"


One in Five Young Women Has Broken Up via Social Media | Erik Sass | The Social Graf, MediaPost

"Surely the only thing more humiliating than being dumped is being dumped in public -- especially if there is a record of it that will live online forever. That is an increasingly common fate, judging by a new survey of 4,000 women around the world by AVG Technologies, which found that 19% of women ages 18-25 said they have ended a relationship by posting on Facebook. Meanwhile 38% of women in the same age-range said they have broken up via text message."


Photo credit:  Toby Melville - WPA Pool/Getty Images


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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