Wednesday, April 16, 2014
Google has known for some time that the “wearability” aspect of its newest product might prove, well ... problematic. Even it's biggest fans have admitted to being embarrassed to wear it in public. I can't say that I blame them. As incredible a piece of technology as it may be, you wouldn't catch me walking down the street wearing that thing. I'd just assume be spotted babbling into a Bluetooth device. Well, maybe I wouldn't go quite that far. No, I wouldn't. Which all leads me to today's burning question which is, can the fashion industry make wearing Google Glass cool?
Google Glass is featured in a 12-page spread in Vogue magazine’s September fashion issue, sitting on the intentionally bored faces of models wearing haute couture outfits. Unfortunately, I can’t imagine that the Vogue audience in anyway resembles the Google Glass audience. Someone in the PR department at Google is certainly earning their keep with this product placement, but will it really make a difference?
There has been no shortage of media coverage of this techno/fashion spread. Simon Dumenco at Advertising Age wrote a hilarious piece yesterday titled, "How to Look Fashionable in Google Glass: Six Lessons from Vogue," while Nick Bilton of The New York Times' Bits Blog is much more serious about the dorky conundrum facing Google in his recent piece,"Trying to Make Google Glass Fashionable." Everyone seems to have an opinion. So far, the consensus seems to be that, while undeniably influential, the jury's still out on whether Vogue can make this nerd accessory the hot new "must-have" to wear in public.
Personally, I think Google has a long way to go, likely involving a redesign, before these are something that are accepted and worn by the masses. At least while they're not hiding in their basements.
So, what do you think? Would you wear Google Glass on the street? In the office? On a date? I'd love to hear what you think. You can leave your thoughts in the comments section here or send them to me on Twitter at @bobbbyg
I love it when Anna Wintour fumbles. Anyone with me?
PHOTO CREDIT: Steven Klein | Vogue
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Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).