Thursday August 29, 2013 | 08:50 AM
Posted by Rob Gould

Teenage oversharing, internship evaluation, and a brand new start

This is my favorite time of year. The weather is perfect in Maine and September always feels like a new year to me. That "back to school as a new start" mentality was ingrained in me from a very early age. I just can't shake it. I'm ok with that as my life has always been full of new starts. They work for me.

More important, we're about to embark on the Labor Day holiday weekend. I don't know about you, but I'm officially checking out at around 5:00 p.m. today. If I'm working tomorrow it will be from the beach, or my bed, depending on the weather. I really need this long weekend, so let's get it started. Ready, set, GO!

I spend a large part of every day looking at news about social media via desktop, laptop, tablet and phone‚ much news on many screens. I thought I would share a few of the most recent, albeit questionable, back-to-school highlights just in case some of you might find them interesting. And, I'm obsessing over what my "new start" might look like this year, so even questionable news is a welcome distraction.

As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg

Now I'll leave you with the questionable news from the real journalists ...

Most Teens Overshare Personal Info Online | Erik Sass | The Social Graf, MediaPost

"If there’s one neologism that encapsulates the weird dynamics of our modern techno-society, it has to be “oversharing,” with its strange combination of cloying therapy-speak (“sharing is caring!”) and dismissive disinterest, all wrapped up in a euphemistic gerund: truly, an awkward word for an awkward age."

"But oversharing can have serious consequences, far beyond the occasional awkward pause in conversation, including identity theft. On that note, three out of four teenagers expose themselves to identity theft by oversharing their personal information online via social media and email, according to a survey of 700 teenagers conducted by LifeLock."


Summer's Almost Over. Was That Internship Worth The Effort? |  Miles Kohrman | Fast Company

"Earlier this week, the idea of internships was hotly debated, following the death of 21-year-old Moritz Erhardt, a German college student and summer intern with Bank of America. Moritz was found dead in his shower just weeks before the end of his internship and many of his friends and coworkers blame his death on the extreme working hours placed upon interns."


15 Inspiring TED Talks for Freshman Year | Allison Reiber | Mashable

"You've selected your classes and shopped for your dorm room. You've bought some new clothes and packed your favorite things. The new semester is around the corner and you're as ready as you'll ever be."

"Unless, that is, you want to get a tiny bit ahead ... "


The Verge Recasts the Back-to-School Guide | Josh Sternberg | Digiday

"Back-to-school product guides are a rite of passage for magazines. But on the Web, they’ve turned into lists, often just linking back to products on Amazon. Today, Vox Media’s tech site The Verge rolled out a new spin on the old standby.

"The Verge Back to School Guide is the publisher’s attempt to bring a magazine-like experience to the Web. Built in-house with responsive design — it looks the same across desktop, mobile and tablet — the guide is chock full of bold images that highlight products. It was an opportunity for the media company to flex its product muscles."


Healthy Kids Feast on Unhealthy Foods in Vintage Back-to-School Ads | T.L. Stanley | Adfreak

"In the spirit of back to school, let's fatten up our kids and send them into anaphylactic shock! Seems that wasn't much of an issue in the '50s, when fall advertising aimed at lunch-packing moms revolved around peanut butter, dairy and sugar. The kids in the marketing were invariably trim and rosy-cheeked, never lactose intolerant or nut allergic. Yet Mrs. America, the domestic goddess of the time, stuffed those brown bags lovingly (irreconcilably?) with processed food. Hey, Madison Avenue said it was the right thing to do. Cookies and jam were often positioned as "pure enjoyment" food, while milk, cheese and peanut butter were touted as brain food, not projectile-vomit-inducing and constrict-your-throat food. Ah, nostalgia."


25 Apps You'll Need to Survive College | Sarah Ang | Mashable

"College isn't all fun and games (unless you want it to be.) Don't sweat it, though. Take a look at these 25 apps — they'll give you a smoother college experience by helping you study smarter, connect with new people and wake up in time for your early lectures."

"Your university probably has its own app, too — download it. It will provide you with a more tailored breakdown than a national application."



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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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