Thursday, April 17, 2014
Today we have another "Social Social" guest post from my colleague Judi Cutrone, senior social media strategist, with The VIA Agency, here in Portland, Maine. When you get a chance, I highly recommend checking out Judi's phenomenal blog, "Some Kitchen Stories — Fiction + Food." You can also find Judi on Twitter at @judicutrone. She's pretty funny. Sometimes.
A few weeks ago I spoke with a panel of really smart people (how I got there has yet to be determined but there is a full investigation) about Vine vs Instagram Video. Among the many things that I learned that afternoon, this is the most important: it is really hard to interrupt 4 different people at once so you can monopolize the stage with your thoughts and insights. Thank god blogs exist! Everyone, please quiet down; a former panelist is talking.
What is Vine? Vine is a mobile-based app brought to the world by Twitter where anyone can create and upload a 6-second video and share it with others.
What is Instagram Video? After Vine stormed the scene, popular mobile app Instagram unveiled a video feature to complement its photo editing tool. With Instagram video, users can create and upload a 15-second video, add a filter and share it with others.
Here are 8 things you might want to know about these powerful content-creating tools:
1. Their recording functionality makes both tools extremely easy to use. Just press and hold to record. Lift your finger and it stops. Press again and it starts up again. Users discovered immediately that this is a great way to create stop-motion videos, something that once took hours to create.
2. Instagram Video has 150 million users. Vine has 13 million users. Why? Because Instagram Video is a component of Instagram which has been building a strong, powerful base of users for years. Twitter opted to start from scratch with Vine and made it a separate app as opposed to adding it to the Twitter mobile app.
3. The apps do the same thing but the content being created looks very different. Vine users have only a 6 second window so the best content is extremely tight and well-produced with no room for error but the look is still choppy and hand-held. With 15 seconds and filters, Instagram videos are produced with more mood and tone.
4. Vines are being used similarly to animated GIFs as both a way for people to share reactions to events and to illustrate how people act or think such as "This is how men and women answer the phone."
5. According to Simply Measured, Instagram videos have twice the engagement of Instagram photos.
6. GE was an early adopter of Vine and also uses Instagram Video.
7. Because of Vine's relationship with Twitter, it is possible, and easy, to promote Vine videos on Twitter with advertising. Promoting Instagram Videos on Facebook is much more complicated since Instagram does not allow a direct share connection between Instagram's mobile app and Facebook pages (only Facebook profiles).
Image Credit: BrewLife
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).