Sunday, April 20, 2014
There has been lots of news in the world of social media over the last few weeks. What with the holidays and 2013 coming to a close, along with the usual hijinks from the big players like Facebook and Google. So I felt like it was due time for another edition of Social Media in the News.
It's pretty amazing to look at the amount of news that is generated by social media on a week-to-week basis. For someone like me, who has to look at this type of news on a daily basis, it can feel overwhelming at times. Kind of like how I felt overwhelmed with boredom when Beyonce released her "surprise" album last week. But, that's another story for another day.
As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg. Ideally, Social Social should be a conversation, and I'm very interested in hearing what you would like to learn more about.
Now I'll leave you with the real news from the real journalists ...
Ad Age Survey: What Advertisers Really Think About Twitter, Michael Learmonth, Advertising Age
"There's little question that Twitter's initial public offering in October was a success, but what about its ad business? Still a work in progress, but with plenty of upside, according to Ad Age readers."
"Between late November and early December, Ad Age conducted its fourth major survey of marketer attitudes toward social media in conjunction with RBC Capital Markets. This time, 953 execs at marketers, agencies and media companies weighed in on Twitter."
Finding Holiday Good Will in Glasses of Juice, Andrew Adam Newman, The New York Times
"WELCH’S most essential ingredient comes from vines, so it’s fitting that for a new cause-marketing effort the grape products brand is turning to Vine, the mobile app for sharing six-second video clips."
"For a promotion, 'Pass the Glass,' Welch’s is urging consumers to make a Vine video that shows someone picking up a glass of juice from the right, taking a sip, then passing it out of the frame to the left — and to post the video to Twitter using the hashtag #sharewhatsgood. On a website for the promotion, which began Tuesday, those videos appear side-by-side on a grid, with the juice appearing to be passed along from video to video."
Facebook released my private messages from college, Molly McHugh, The Daily Dot | Salon
“'I can’t believe we haven’t made out either. Thanks for the call, you lush.'”
"I felt my body simultaneously go cold and hot at the horror of seeing this. I wanted to shut my laptop and throw it in a closet, as if hiding the object responsible for delivering this would fix things. 'Things' being a private message between myself and a friend I, admittedly, drunk dialed—back in 2006, when I was but a young, stupid, and yes, drunk, college sophomore."
"And there it was, for god and every one of my Facebook friends to see. Sitting on my Timeline, as if it were a public note posted to what used to be my Wall. It wasn’t the only one. Not even close."
Sporting News Redefines Heisman Trophy Coverage With Social Media Hub, Darren Heitner, Forbes
"In an effort to better centralize its 2013 Heisman Trophy candidate coverage, Sporting News has recently teamed up with Wayin, a Twitter digital display partner, to capture news and video heading into ttonight’s Award Ceremony. The all-in-one social media hub mainly tracks the Twitter conversation surrounding the Heisman, which includes real-time Tweets and analytics about all of the candidates vying for the 79th Heisman Award."
"Considering it was the first instance since 1994 that 6 candidates had been invited to New York and with arguably no front-runner, the time was right for Sporting News to delve deeper into the digital and social media space."
Instagram's Top Posts and Trends From 2013, Kurt Wagner, Mashable
"Instagram is starting to look every bit the billion dollar company Facebook made it out to be in 2012."
"The photo sharing app hit some major milestones in 2013, most notably the addition of video, posting of its first advertisements, and the recent roll out of Instagram Direct, a private messaging feature that allows users to share photos with individuals or small groups with in the app."
Google’s Road Map to Global Domination, Adam Fisher, The New York Times Magazine
"Fifty-five miles and three days down the Colorado River from the put-in at Lee’s Ferry, near the Utah-Arizona border, the two rafts in our little flotilla suddenly encountered a storm. It sneaked up from behind, preceded by only a cool breeze. With the canyon walls squeezing the sky to a ribbon of blue, we didn’t see the thunderhead until it was nearly on top of us."
"I was seated in the front of the lead raft. Pole position meant taking a dunk through the rapids, but it also put me next to Luc Vincent, the expedition’s leader. Vincent is the man responsible for all the imagery in Google’s online maps. He’s in charge of everything from choosing satellite pictures to deploying Google’s planes around the world to sending its camera-equipped cars down every road to even this, a float through the Grand Canyon. The raft trip was a mapping expedition that was also serving as a celebration: Google Maps had just introduced a major redesign, and the outing was a way of rewarding some of the team’s members."
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).